Explore BrainMass
Share

Explore BrainMass

    Emotional Attributes, Color & Pepsi Cola

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What are emotional attributes as far as color with the Pepsi Co.

    © BrainMass Inc. brainmass.com October 10, 2019, 6:39 am ad1c9bdddf
    https://brainmass.com/business/marketing/emotional-attributes-color-pepsi-cola-552228

    Solution Preview

    Emotional attributes impact how a consumer is drawn to one brand over another, or "why some brands evoke strong negative feelings" (Banyte, Joksaite & Virvilaite, 2007). Emotional attributes impact one's attitude toward a product and are impacted by our five senses (taste, sight, smell, hearing, and touch). In the case of color, clearly only one of these senses comes into play, but sight has been determined to be the most important of the senses with consumers, according to Martin Lindstrom (Banyte, Joksaite & Virvilaite, 2007). According ...

    Solution Summary

    This detailed solution discusses the emotional attributes as far as color with Pepsi Color. It defines emotional attributes and provides multiple APA formatted references.

    $2.19