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Introducing New Market Offerings

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Discuss two new product ideas that can result from a start-up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can, and address the needs of your target segments.

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Discusses two new product ideas that can result from a start-up company.

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The company can expand its existing product line by introducing similar dispensing products for other pets as well, such as cat, fish, etc. Since the technology will be similar, a company can leverage on its proprietary technology to expand its target market. The new product introductions for different types of pets will allow the company to go beyond its ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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