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Analyzing the competition

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I am creating a new product for an existing organization. The product is a minivan for BMW.
Analyze current competitors and define the competitive landscape for the product."

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Solution Summary

The solution analyzes the competition and define the competitive landscape for a BMW minivan.

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The minivan segment is competitive and competition is heating up with numerous offerings in this space by leading manufacturers. This segment was created by Chrysler which still boasts of strong leadership in this space. However, competition is eating away Chrysler's market share in this segment. One of the most important market for Minivans, ie, American market, is being increasingly targeted by strong Japanese players like Toyota, Honda and Nissan.

BMW can be an ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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