Purchase Solution

Additional strategy for challenge

Not what you're looking for?

Ask Custom Question

What additional strategy (or variation on a given strategy) would you recommend to a key decision maker to solve the challenge given?

A coffee shop (Example Starbucks, any) deciding to offer new creative products (drinks)

Purchase this Solution
Solution Summary

What additional strategy (or variation on a given strategy) would you recommend to a key decision maker to solve the challenge given?

Solution Preview

A coffee shop such as Starbucks, which decides to expand its offerings to the customers by adding new products, such as drinks and snacks, has to consider various factors and aspects of the overall strategic plan and marketing mix elements.

First of all, it is very important to ascertain the appropriate product mix alongwith the regular coffee for offering to the regular customers. An appropriate choice of product will be snacks such as sandwiches, delicacies or confectionary such as Pastries, other beverages such as mocktails, etc. which will compliment the current offering. Most of the people visiting specialty coffee stores buy coffee and hop onto a neighbourhood store to buy complementary product such as a sandwich. Therefore, by offering such complimentary products alongwith coffee, it will enhance the customer experience by providing everything under one roof, thereby not only improving customer satisfaction by resolving his needs, but also earning additional revenues by selling complementary products.

The choice of range of products to be offered should be carefully selected, keeping in view the tastes and preferences of the typical consumers visiting the stores. It will be beneficial for the company to ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

View More Free Quizzes
Related BrainMass Solutions

  • Financial Plan Challenges

    See a sample strategic plan - for other considerations of what my be a challenge translating the strategy plan into realistic financial plan (i.e., too abstract, not enough detail, etc.)

  • Advertising strategy for CoffeeTime based on hypothesis testing

    What additional strategy (or variation on a given strategy) would you recommend to the key decision maker in the simulation to solve the challenge given?

  • Human resources

    As the HR Director for NL&C, you are charged with developing an effective recruiting strategy and you will present this recruiting strategy to the VP of Operations for review. Your challenge is to develop a plan to recruit these individuals.

  • Global Challenges Facing Firms

    Procter & Gamble needed to change their marketing strategy in Mexico to account for smaller stores and more frequent consumer purchasing. Regulations are another part of this global challenge.

  • KSAs and Strategic Skills Analysis

    What are the KSAs needed by the firm to achieve the strategy and what KSAs are currently resident? How does the firm grow its KSAs to meet the strategic challenge? Greetings, Hope you are well.

  • Tetra Pak's Strategy and Pontero

    Please find guidelines and ideas for writing about Case Analysis on Tetra Pak's in the attached file as well as below. Please let me know if any additional information or clarifications required for this.

  • Bayesian Probability Theory

    My question that I am submitting for this problem is to expand on the above situation by recommending an additional strategy (or variation on a given strategy) to solve the challenge given? Please find the attached solution.

  • Implement Retrenchment Strategy

    Another challenge with the retrenchment strategy is identifying the product lines for retrenchment. This is a challenge because if you reduce a product line that has lots of potential future growth you could be losing long term customers.

  • CoffeeTime Probability Theory in Decision Making simulation

    Finally, what additional strategy (or variation on a given strategy) would you recommend to the key decision maker in the simulation to solve the challenge given?

View More Related Solutions