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Additional strategy for challenge

What additional strategy (or variation on a given strategy) would you recommend to a key decision maker to solve the challenge given?

A coffee shop (Example Starbucks, any) deciding to offer new creative products (drinks)

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A coffee shop such as Starbucks, which decides to expand its offerings to the customers by adding new products, such as drinks and snacks, has to consider various factors and aspects of the overall strategic plan and marketing mix elements.

First of all, it is very important to ascertain the appropriate product mix alongwith the regular coffee for offering to the regular customers. An appropriate choice of product will be snacks such as sandwiches, delicacies or confectionary such as Pastries, other beverages such as mocktails, etc. which will compliment the current offering. Most of the people visiting specialty coffee stores buy coffee and hop onto a neighbourhood store to buy complementary product such as a sandwich. Therefore, by offering such complimentary products alongwith coffee, it will enhance the customer experience by providing everything under one roof, thereby not only improving customer satisfaction by resolving his needs, but also earning additional revenues by selling complementary products.

The choice of range of products to be offered should be carefully selected, keeping in view the tastes and preferences of the typical consumers visiting the stores. It will be beneficial for the company to ...

Solution Summary

What additional strategy (or variation on a given strategy) would you recommend to a key decision maker to solve the challenge given?

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