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Global Challenges Facing Firms

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What is the essence of the global challenge facing American firms? Describe how the challenge is different for companies headquartered in other countries.

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This solution discusses the global challenge facing American firms and describes how the challenge is different for companies headquartered in other countries. Includes examples and APA formatted references.

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The essence of the global challenge facing American firms is identifying a true market need. While the concept of expanding to additional market areas is appealing it is crucial that the company offers products and service for which local consumers have a compelling need. This is more difficult for American companies because there is less actual knowledge about the culture, traditions, desires and needs of the local population. In particular, American companies often expect their brand name power to automatically gain the company entry into a new market. In reality, this tactic may ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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