Marketing intermediaries offer manufacturers, distributors and retailers an opportunity to expand their business, offer different products, be more efficient, or reduce expenses, depending upon the type of intermediary. Some manufacturers choose to focus solely on manufacturing, so they may use a sole-selling agent to sell distribute product to others. Often, the manufacturer makes an agreement with the agent for exclusivity, thus taking advantage of the agents' wide number of contacts and economy of scale while paying the sole agent for the service. Marketers can be used in the same manner, in which they focus on ...
This solution discusses the various types and functions of marketing intermediaries and explains which are more important to large business and why. It also discusses which are more important for the small business and why.
Define the functions and roles played by financial markets and institutions
Define the functions and roles played by financial markets and institutions, particularly as they relate to the flow of funds from lenders to borrowers within the global financial system
You want to explain to a group of new hire bank employees the role the Great National Bank has as an institution in the financial market and the roles financial markets have in the economy. Create a slide presentation that presents the primary roles that financial institutions have in financial markets and the roles financial markets have in the broader economy. Explain the various types of financial markets and the types of institutions that are considered financial intermediaries.View Full Posting Details