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Innovative Promotion Elements

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Research and share an ad/clip/program that in your opinion excels in promoting a product/service. What are the promotion elements you found innovative?

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The Newton running shoe ad, "Do These Shoes Makes Me Look Fast" excels in promoting Newton running shoes. The advertisement is targeted to runners - it was placed throughout the streets of Boston prior to the annual Boston Marathon, an event that typically draws 40,000 ...

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This solution provides a link to a advertisement that excels in promoting a product, and outlines its innovative promotional elements.

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Please provide illustrative materials to demonstrate Toys R US marketing principles.

Please provide illustrative materials to demonstrate marketing principles that Toys R Us is following.

1) Recalling that promotion includes: Advertising, Personal Selling, Publicity, and Sales Promotion, describe the PROMOTIONAL MIX of Toys R Us

2) Analyze the promotion of Toys R Us relative to your products and markets as if you were making a report to management. Be as specific as possible and be sure to draw on the description of the INTEGRATION and of the MARKETING MIX..

3) Briefly (1-4 paragraphs), explain if and/or how Toys R Us has COMPETITIVE ADVANTAGE in PROMOTION? If it does not have competitive advantage in promotions, explain why it doesn't have that advantage.

Please remember: Competitive advantage must be specific; that is, directed toward each competitor. A simplistic example is that Burger King may have competitive advantage over KFC in terms of advertising, but it does not have competitive advantage over McDonald?s. Of course, you would elaborate more and explain why Toys R Us does or does not have competitive advantage in promotion relative to each particular competitor.

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