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Business Research: Product Development

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You are in charge of product development for a company that is releasing a new cell phone. The marketing group has hired a market research firm to evaluate the effectiveness of the product before release. They would like you to make changes to the design based on the results. How can you be sure the study is an example of good research?

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The response provides you a structured explanation of innovation in new products . It also gives you the relevant references.

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The first thing I will look at is if the results of the market research can be applied to a wider market. In other words if they have carried out a research, can the results be applied to other customers? Next, I will critically examine the market research and try to find out if really ascertained the preferences of the potential ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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