Purchase Solution

Business Research: Product Development

Not what you're looking for?

Ask Custom Question

You are in charge of product development for a company that is releasing a new cell phone. The marketing group has hired a market research firm to evaluate the effectiveness of the product before release. They would like you to make changes to the design based on the results. How can you be sure the study is an example of good research?

Purchase this Solution

Solution Summary

The response provides you a structured explanation of innovation in new products . It also gives you the relevant references.

Solution Preview

The first thing I will look at is if the results of the market research can be applied to a wider market. In other words if they have carried out a research, can the results be applied to other customers? Next, I will critically examine the market research and try to find out if really ascertained the preferences of the potential ...

Solution provided by:
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution

Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.


This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.