1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?
2. Provide examples of how technology has increased the ticket prices of professional sporting events. Support your examples from a cost perspective.© BrainMass Inc. brainmass.com October 25, 2018, 8:19 am ad1c9bdddf
Regardless of the industry, marketing is the foundation of any organization to maintain market domination against competitors. One method that organizations, often small businesses, use to gain a marketing advantage without cost to them is through ambush marketing. Ambush marketing is an emotionally charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor (Inci, 2011). We often see marketing ambushes take place in high venue events that are either televised and/or have numerous spectators. For sponsors who pay big money this can be a major threat if the marketing ambush is a competitor; regardless of size.
Ambush marketing is a threat to legitimate sponsors in that it's seen as devaluing the sponsorship package that the organization probably paid millions to do so. Additionally, sponsors feel that it directly attacks the core of their consumer base that they've worked so hard to gain. Many ...
The solution defines and provides an example of ambush marketing.
Ambush Marketing Structures
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.
Then, draft a two-page paper by addressing each of the following items:
In your own words, how would you describe "ambush marketing"? Include two examples with your description. What are the advantages and disadvantages (risks and consequences) of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics? Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain. Can ambush marketing be both intentional and unintentional? Explain. As a leader of an organization, would you allow the practice of ambush marketing? Explain.View Full Posting Details