Purchase Solution

Ambush Marketing Structures

Not what you're looking for?

Ask Custom Question

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

 In your own words, how would you describe "ambush marketing"? Include two examples with your description.  What are the advantages and disadvantages (risks and consequences) of ambush marketing?  What was Bavaria Beer hoping to achieve through its ambush marketing tactics?  Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.  Can ambush marketing be both intentional and unintentional? Explain.  As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Purchase this Solution
Solution Summary

The response provides you a structured explanation of ambush marketing case study . It also gives you the relevant references.

Solution Preview

In compliance with BrainMass rules this is not a hand in ready essay but is only guidance.

Ambush marketing means the advertisers connect their product with a particular even in the minds of potential customers without having to pay sponsorship expenses for the event. For example, a marketer has not paid any sponsorship for a baseball match but places large banners outside the stadium so that the people coming to watch the match see the banners and associate the marketer's brand with the baseball match. Ambush marketing means the advertiser ambushes an event to compete for exposure against other advertisers (1). For example, there is football match that will be attended by thousands of fans. The advertiser purchases hundreds of tickets which will be attended by people hired by the advertiser and they will wear T-shirts showing the brand name of the advertiser. In this manner the ambush marketer actively competes with those advertisers who have paid sponsorship fees to the organizers.
Bavaria ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Ambush Marketing

    535668 Ambush Marketing 1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer? 2.

  • Benefits and Risks of Sport Sponsorship

    In addition, media and promotional coverage may involve a greater audience than the current market, which can dilute marketing dollar power. It can also set a company up for ambush marketing, which can result in negative advertising campaigns.

  • Commanding Officer Response To Soldier's Security Breach

    Would the lost information set your troops up for an ambush?

  • Colonizing New World

    The Natives affected Europeans in terms of ambushes as they were required to engage in ambush because of the superior firepower of the Europeans.

  • Brief Bio of Carlos Marighella

    On November 4, 1969, Marighella was shot by police in an ambush at 800, Alameda Casa Branca, Sao Paulo. You may be able to find more information on Marighella by look at the links found here: http://www.google.com/search?

  • Evaluate the organization of a marketing department.

    Global Dimensions of Organizations I have provided a start to the discussion of marketing organization, about 450 words. The links below provide some additional information on varied organization marketing structures.

  • Structures- fuctional, product team, geographic, matrix

    41250 Structures- functional, product team, geographic, matrix Which of the following structures results in the creation of an office of corporate staff?

  • Compare and contrast the organizational structures

    ., marketing, finance, operations, human resources (HR), etc.) of each organization affect the organizational structures. Use graphics to illustrate the organizational structures.

  • Sales Force Structures

    Which of the four basic sales force structures should he use? Why? Discuss the advantages and limitations of the structure that are most appropriate for his company? Kotler, P. (2003). Marketing Management, 11/E.

View More Related Solutions