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    Ambush Marketing Structures

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    Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

    Then, draft a two-page paper by addressing each of the following items:

     In your own words, how would you describe "ambush marketing"? Include two examples with your description.  What are the advantages and disadvantages (risks and consequences) of ambush marketing?  What was Bavaria Beer hoping to achieve through its ambush marketing tactics?  Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.  Can ambush marketing be both intentional and unintentional? Explain.  As a leader of an organization, would you allow the practice of ambush marketing? Explain.

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    Solution Preview

    In compliance with BrainMass rules this is not a hand in ready essay but is only guidance.

    Ambush marketing means the advertisers connect their product with a particular even in the minds of potential customers without having to pay sponsorship expenses for the event. For example, a marketer has not paid any sponsorship for a baseball match but places large banners outside the stadium so that the people coming to watch the match see the banners and associate the marketer's brand with the baseball match. Ambush marketing means the advertiser ambushes an event to compete for exposure against other advertisers (1). For example, there is football match that will be attended by thousands of fans. The advertiser purchases hundreds of tickets which will be attended by people hired by the advertiser and they will wear T-shirts showing the brand name of the advertiser. In this manner the ambush marketer actively competes with those advertisers who have paid sponsorship fees to the organizers.
    Bavaria ...

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    The response provides you a structured explanation of ambush marketing case study . It also gives you the relevant references.