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The Buying Decision Process

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Discuss the way your company will address your customer's buying decision process when a new automotive entertainment product is involved.

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This is a discussion of the way a company will address their customer's buying decision process for a new automotive entertainment product.

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Discuss the way your company will address your customer's buying decision process when a new automotive entertainment product is involved.

Before you can address your customer's buying process you have to find out what it is. That means finding out:

1.Their reasons for buying - Do they need the product to entertain their kids on long trips or themselves on the daily commute, or both? This could mean ...

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