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The Buying Decision Process

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Discuss the way your company will address your customer's buying decision process when a new automotive entertainment product is involved.

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Discuss the way your company will address your customer's buying decision process when a new automotive entertainment product is involved.

Before you can address your customer's buying process you have to find out what it is. That means finding out:

1.Their reasons for buying - Do they need the product to entertain their kids on long trips or themselves on the daily commute, or both? This could mean ...

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This is a discussion of the way a company will address their customer's buying decision process for a new automotive entertainment product.

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Consumer solving process: Examples of buying experiences

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Consumers use one of three problem-solving processes when purchasing goods or services; routinized response behavior, limited problem solving, or extend problem solving. Describe three buying experiences you have had in the last year (one for each type of problem solving), and identify which problem solving type you used. Discuss why that particular process was appropriate.

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