Kyosuma Corporation
Not what you're looking for?
Suppose you have been hired by a company that wants to enter the United States automobile market.
Your company, the Kyosuma Corporation, is based in Korea. The company has invested billions of dollars to create a new mid-sized sedan vehicle that will take on the Toyota Camry and the Honda Accord. Priced at $21,599, the Lancel is "loaded." Toyota and Honda are concerned, as the vehicle contains a number of features normally found in the higher-priced sedan, or that are options found in the higher-end Toyota and Honda models. The target market for this vehicle is as follows: Men and women, ages 25-45, with families, a four-year college degree, and a household income of $65K+.
You are assigned to work in different promotional areas of Kyosuma to create an integrated marketing communications approach. Each member of the group should choose a topic below and give his/her recommendations. The car will be introduced in eight months.
Sales Promotion: What tools do you plan to use, and why do you feel the tools that you select will be successful?
Purchase this Solution
Solution Preview
One of the tools that I will utilize for the sales promotion of this new vehicle will be television advertisement, and I will seek to focus this advertisement to be aired most heavily between the hours of 5 PM and 9 PM when the majority of individuals are home from work watching evening television programming etc. This tool will be very ...
Education
- Criminal Justice, Elizabeth City State University
- Master of Public Administration, North Carolina Central University
Recent Feedback
- "Excellent work, from the time of my post to the time I received a response was days ahead of my requirements. "
- "Great, Thank You for our Help!!"
- "Excellent, thank you "
- "Thank you"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.