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Value Of Advertising Agencies And Media Planning Strategies

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Should companies use advertising agencies or do their own advertising? Support your position.

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This is quite a compelling question and one that can be difficult to answer. In my personal opinion, I would say that whether a company does their own advertising depends on whether their market research that has been done is thorough and valid enough to put forth the dollars and risk in house to begin advertising a product. Most of the time, an organization will hire out an ...

Solution Summary

A discussion regarding using advertising agencies or internal advertising strategies within an organization. 225 words, 1 reference.