Global Logistics Management - Global Advertising
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Discuss Global Advertising. Include comments on Global Advertising strategies and the impact of cultural differences on advertising.
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Solution Summary
The solution discusses global advertising and includes cultural differences.
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Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
Advertisers include not only business firms, but museums, charitable organization and government agencies.
Advertising has come about due to the need to reach people in every part of the world, in order to promote a business to gain more profits or to create awareness to a certain phenomenon.
The advent of the internet and other media has made it possible. It is often said that, "the world is just a click away". This has basically accounted for the "shrinkage" of the world, thus further enhancing the business, art and Science of advertising.
Globalization;
Multinational companies wrestle with a number of challenges in developing global advertising and communication programs:
They must decide whether the product is appropriate for a country.
They must make sure the market segment they address is both legal and customary.
They must decide if the style of the ad is acceptable.
They must decide whether ads should be created at headquarters or locally.
Product;
Many products are restricted or forbidden in ...
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