Describe the alliance partners while characterizing the market type as slow, fast, or standard cycle. Characterize the type of strategic alliances and what type of market Hulu is competing in. Why did this alliance form and list some competitive pressures that made this alliance a necessity for its partners. What does the future hold for this alliance?© BrainMass Inc. brainmass.com October 25, 2018, 8:34 am ad1c9bdddf
The alliance partners when Hulu was formed were AOL, MSN, Facebook, Comcast, Myspace and Yahoo! They called themselves distribution partners. In 2009 Disney decided to join the venture. The purpose was that Hulu would provide them with a channel for distributing their content. Later alliances were formed with CW and WWE. Hulu also made alliances to improve its distribution. It made alliances to make it available on platforms such as Apple TV, network enabled televisions, smart-phones, WD TV Media Player, Roku Streaming ...
The characterization of strategic alliance partners is explained in a structured manner in this response. The answer includes references used.
Liability of Foreignness, Regionalism, Strategic Alliances, Cooperative Strategies
1 - Define Liability of Foreignness and Regionalism. Discuss how it relates to and how it impacts international strategies
2 - What is a corporate strategic alliance and why would a company want to develop one? Are strategic alliances necessary for a company to expand internationally?
3 - Describe the three types of strategic alliances and the reasons why companies develop them. Describe situations when each is most appropriate to adopt.
4 - Cooperative strategies seem to be a good idea. Discuss the difference between a business-level cooperative strategy and a corporate-level cooperative strategy. Under what circumstances would you choose to develop a cooperative strategy? When is it not a good idea?View Full Posting Details