What are the challenges in implementing a global alliance? Once an alliance is reached, what steps are involved in strategic implementation of the venture?
There are several challenges in implementing a global strategic alliance. The first challenge is that the management does not have full control over the operation of the strategic alliance. In several cases, this leads to mediocre performance. Another challenge is that there is poor resource allocation. This leads to inefficient implementation and time overruns in global strategic alliance. There are challenges relating to communication. The management is not able to convey its concerns to employees (a). Often, the partner's presence in the market limits the marketing opportunities of the global strategic alliance.
An important challenge is that the ...
This posting gives you an in-depth insight into implementing a global alliance.