Purchase Solution

Marketing: Creating Value and Costumer Relationships

Not what you're looking for?

Ask Custom Question

1. I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do salespeople create value?

2. Secondly, do customer relationships begin as transactional and move toward strategic partnerships?

3. Lastly, Should a company be happy or concerned if most customers are satisfied?

Purchase this Solution
Solution Summary

This solution briefly discusses the primary roles sale personnel play within an organization, how customer relationships evolve from transactional to strategic partnerships and whether a company should be happy or concerned if customers are satisfied.

Solution Preview

This response is based on my personal experience in the areas you inquired about. Therefore, no citations are included and none were requested. Please use this information to begin, add to or complete your assignment.

I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do Salespeople create value?

Sales Representatives play an integral role in defining and/or shaping a consumers preception of a company's values. Sales Representatives create value through forming relationships with an organizations clients so they are able to offer personalized service and individualized attention every step of the purchasing process. Additionally, sales representatives create value for the firms customers through putting a personal touch or face on the company- if the representative is understanding and willing to work with the client they are likely to continue the relationship.

In managing relationships, sales representatives are critical. Their job is not only to sell a product or service, but to also emphasize the benefits of a long term business relationship with customers. This ...

Purchase this Solution
Free BrainMass Quizzes
Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

View More Free Quizzes
Related BrainMass Solutions

  • Explaining how a B2C website is used to manage customer marketing and relationships through the internet

    There are different types of websites that help manage customer marketing and relationships through the internet Business-to-consumer electronic commerce To manage customer marketing and relationships through the internet there are five types of B2C

  • Marketing as an Organizational Function

    228507 Marketing as an Organizational Function Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization

  • Difference in Marketing and Sales

    Marketing is not just about selling a product; it is about creating value for both the seller and the buyer.

  • The Importance of Market Segmentation

    MS is pivotal in global expansion, increased profitability and sustainable customer relationships.

  • Define marketing

    Hi there, Here are two different definitions of marketing: Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for

  • On Marketing

    -Carter Mcnamara, Marketing Consultant (2010) "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization

  • Leadership Challenge: B2C Verses B2B

    Manager can start to creating the marketing brand, the brand message, and training workshops for employees to start learning the differences into selling directly to the consumer.

  • Characteristics of a CRM Plan

    Use methods that engage the customers and make them interact with the company through direct marketing leveraging techniques, e.g., direct mailers, e-mail campaigns, live chat support, targeted web marketing, and other online customer buying behavior

  • Logisitical Efficiency in Marketing

    The strategic position of both areas is used to draw conclusions for the future relationships of marketing and logistics and to suggest the need to focus on creating "logistics leverage."

View More Related Solutions