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Marketing: Creating Value and Costumer Relationships

1. I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do salespeople create value?

2. Secondly, do customer relationships begin as transactional and move toward strategic partnerships?

3. Lastly, Should a company be happy or concerned if most customers are satisfied?

Solution Preview

This response is based on my personal experience in the areas you inquired about. Therefore, no citations are included and none were requested. Please use this information to begin, add to or complete your assignment.

I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do Salespeople create value?

Sales Representatives play an integral role in defining and/or shaping a consumers preception of a company's values. Sales Representatives create value through forming relationships with an organizations clients so they are able to offer personalized service and individualized attention every step of the purchasing process. Additionally, sales representatives create value for the firms customers through putting a personal touch or face on the company- if the representative is understanding and willing to work with the client they are likely to continue the relationship.

In managing relationships, sales representatives are critical. Their job is not only to sell a product or service, but to also emphasize the benefits of a long term business relationship with customers. This ...

Solution Summary

This solution briefly discusses the primary roles sale personnel play within an organization, how customer relationships evolve from transactional to strategic partnerships and whether a company should be happy or concerned if customers are satisfied.

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