Explore BrainMass

A look at Utility Marketing, what it is and the components associated with it, and how utility can affect the Market

The Utility Marketing Model has 4 components. These components can help educate business professionals in understanding customer purchasing patterns. The utility marketing model considers convenience, feelings, and how easy it is to get the item it their time frame. This solution looks at each of the components.

Solution Summary

Each of the components of the Utility Model are examined, giving examples and definition of each component and summarizes with a comment on the disadvantages of Utility Marketing.