The Utility Marketing Model has 4 components. These components can help educate business professionals in understanding customer purchasing patterns. The utility marketing model considers convenience, feelings, and how easy it is to get the item it their time frame. This solution looks at each of the components.© BrainMass Inc. brainmass.com October 10, 2019, 7:34 am ad1c9bdddf
Each of the components of the Utility Model are examined, giving examples and definition of each component and summarizes with a comment on the disadvantages of Utility Marketing.