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    CLIO Award Winners

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    What do you believe is the BEST and the WORST CLIO Award TV advertisement in the past two years? why do you believe this is so?

    Based on the research of two (2) CLIO Award winning print advertisements in the past two years, what was it that made these successful?

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    https://brainmass.com/business/marketing/clio-award-winners-587832

    Solution Preview

    The worst, Brain Surgeon by Kayak. It could be funny to some, but it takes both a serious problem and an ethical one and combines them in a thoroughly tacky way. The manipulation technique used by the surgeon was particularly poor taste as it was disrespectful to the surgeons who must perform this delicate surgery.

    The best is harder to identify. The Audi commercial, The Swan was interesting. Brainy Girl was a good one, ...

    Solution Summary

    A brief review of several CLIO award winners from 2013. Almost 300 words.

    $2.19