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Why are media schedules needed? What goal(s) are being attained? Why would it be wise to use different advertising methods? Explain.

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Solution Summary

The solution discusses why certain products are advertised in certain ways to earn the highest profit for the companies advertising.

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Why are media schedules needed? Media schedules are the most important factor in conducting business. They are needed so product manufacturers (such as Johnson and Johnson) and retailers (such as Wal-Mart) can properly advertise their products.

Johnson and Johnson have hundreds of products that they produce, but not all products are for the same audience. One of their products is baby wash. Knowing the media schedule, they can properly advertise that product based on the demographic who will be watching. Most likely, they will not air this ...

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Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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