Explore BrainMass

Explore BrainMass

    External influences on repositioning strategies in marketing

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Using the brand TIDE, explain how technology can impact the way in which TIDE is marketed and explain how to incorporate technology on consumer behavior into a repositioning strategy for TIDE. I need two hunded words and references

    © BrainMass Inc. brainmass.com October 10, 2019, 6:41 am ad1c9bdddf

    Solution Preview

    Technology can impact the way in which TIDE is marketed. Technology can help improve Tide by making it more concentrated, include a softener, and improve its scent. Technology can help improve the performance of Tide. There should not be any need to add a softener once Tide is used. Packing technology should be used to make smaller and single use packaging. This can priced lower and can encourage trials. Next the distribution of Tide can be ...

    Solution Summary

    This solution explains environment and repositioning of brands/products. The sources used are also included in the solution.