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Repositioning Strategy: develop criteria and timetables for measuring success

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Explain how to develop criteria and timetables for measuring the success of a repositioning strategy.

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Solution Summary

In a 358 word solution, the response provides a listing of items for an approach to the measurement problem.

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Explain how to develop criteria and timetables for measuring the success of a repositioning strategy.

The criteria development for repositioning strategies depends on the objectives of a repositioning strategy. For example if the objectives of the strategy are to make a product premium priced, technologically advanced, versatile and easily available.

Then the criteria will be:
1. This is a premium product.
2. This product is technologically more advanced than other such products in the market.
3. This product is more long lasting than any other such product in ...

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