What is priori versus post hoc segmentation? Give an example.© BrainMass Inc. brainmass.com October 10, 2019, 6:48 am ad1c9bdddf
According to Heilbrunn (2012) a "priori segmentation is a procedure whereby a company chooses to break out customer groups by a generally accepted classification procedure related to variations in customer purchase or usage of the product category".
Heilbrunn (2012) gave the some examples of a priori segments:
• Standard Industrial Classification (SIC) groups,
• Geographic ...
This solution provides a brief comparison of priori and post hoc segmentation procedures.