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Priori versus post hoc segmentation

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What is priori versus post hoc segmentation? Give an example.

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Solution Summary

This solution provides a brief comparison of priori and post hoc segmentation procedures.

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According to Heilbrunn (2012) a "priori segmentation is a procedure whereby a company chooses to break out customer groups by a generally accepted classification procedure related to variations in customer purchase or usage of the product category".

Heilbrunn (2012) gave the some examples of a priori segments:

• Standard Industrial Classification (SIC) groups,
• Geographic ...

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