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Please help with an essay of 250 words. Describe how a company can look for new market spaces outside its own industry. Give examples.

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The response addresses the queries posted in 404 words with references.

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The response addresses the queries posted in 404 words with references.

//Cutthroat competition and changes in customer's perspective will force a company to undertake new market areas and think beyond the existing strategies. In addition to this, companies focus on innovations to penetrate into new markets. In context to this, the paper sheds light on different ways through which, a company can enter new markets after moving beyond different boundaries of competition.//

Introduction

Companies look for new market spaces when they feel that the markets served by them have become overcrowded (Tielmann, 2010). Innovation is the only way for companies to enter new markets.

New Market Spaces ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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