Business Model Plan for Customer Value
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Hess, E. D. (2007). The road to organic growth: How great companies consistently grow marketshare from within. (Laureate Education, Inc., custom ed.). New York: McGraw-Hill.
1.The Business Model
Based on your reading of Chapter 4 from the Hess book, "An Elevator-Pitch Business Model," and the "Why Business Models Matter" article, complete the following:
a. Write a concise two-sentence "elevator pitch" customer value proposition for your real-world business. (You can use the examples in the Hess book as a guide.)
b. Then, incorporating your elevator pitch, expand it to a full but still crisp business model description, or "story," as Magretta refers to it.
2.Uncontested Market Space Strategy—First Pass
Hamel and Prahalad (2005) write, "The strategist's goal is not to find a niche within the existing industry space but to create new space that is uniquely suited to the company's own strengths-space that is off the map." Based on your reading of the articles "Value Innovation: A Leap into the Blue Ocean" and "Strategic Intent," apply the thoughts of the authors and describe in two paragraphs how your real-world business attempts (or will attempt) to create new competitive "uncontested market" spaces, and what the primary challenges to such a strategy are or will be. Be specific.
3. General Force and Customer Analysis
With the reading SWOT Analysis I: Looking Outside for Threats and Opportunities in mind, answer the following questions:
a. Identify and discuss the three most important general environmental forces or workstyle and lifestyle trends that are shaping the "big picture" opportunity for your real-world business.
b. Perform a customer analysis, and, using the categories and ideas from pages 6-8, describe as carefully as you can who the customers of your business are, what "problems" they have that your company can solve, and so forth. Limit your analysis to two double-spaced pages.
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The review into the business model plan for customer value and success in the targeted marketplace. The business model is analyzed.
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1.The Business Model
Based on your reading of Chapter 4 from the Hess book, "An Elevator-Pitch Business Model," and the "Why Business Models Matter" article, complete the following:
a. Write a concise two-sentence "elevator pitch" customer value proposition for your real-world business. (You can use the examples in the Hess book as a guide.)
Try and think in terms of the following sample assessment: "Our client cloud space provides uptime 24/7 that stories unlimited data at a fraction of the price compared to most competitors with no upfront fees. Further, our techs can remotely address any issues that doesn't' require a premium of the price." You want to think of benefits = value position within the targeted marketplace.
b. Then, incorporating your elevator pitch, expand it to a full but still crisp business model description, or "story," as Magretta refers to it.
Aim to create the story on a case scenario or customer satisfaction experience, such as, the following: "We have excellent customer service, in which, one in particular a customer wanted to upgrade to more servers from their many offices world-wide. We accommodated the requests as well as providing extra tech teams assigned." The story concept is to draw in the overall value by proceeding to take action that warrants the need to say yes for the deal.
2.Uncontested Market Space Strategy—First Pass
Hamel and Prahalad ...
Education
- BA, American Intercontinental University
- MBA, American Intercontinental University
- PhD (IP), Grand Canyon University
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