Customer Service Management Protocol Plans
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Create a proposal using different customer service management protocol plans. The proposal should begin with a brief explanation of each separate technique. Discuss each technique's strategic contribution to the e-business's market leadership. The specific techniques that you should evaluate in your plan include the following:
Personalized Customer Interaction
Customer Relationship Management (CRM)
Customer Experience Management (CEM)
Interactive Relationship Marketing
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Customerization
Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives.
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Solution Summary
This response is a review in creating a customer service management protocol plan of action for improving a business model.
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Try and think of the specific techniques as ways to effectively produce excellent customer service between the company and the consumer. In doing so, the customer models of excellence provide a streamline impact to encourage positive outcomes. Here are brief summaries of each technique strategy:
Personalized Customer Interaction: The personalized customer interaction develops a one on one type of experience. Consumers are exposed to more are towards their daily or occurring purchases in the future that develops overtime into a more deepen relationship. Consider core areas to note:
a) Direct access to the business entity
b) Shorter span of time in response
c) Instant accessibility to the business entity representative
d) Follow-ups (try and note the follow-up aspect is critical to addressing issues and making sure everything is resolve to reinforce personalized interactions with customers)
Customer Relationship Management (CRM): This business model is for the constant management of daily activities measuring customer experience. By doing so, the feedback and status reports on performance with customer's satisfaction provide a detailed report on what to improve or not to improve. Try and hold on the following:
a) Measuring customer satisfaction levels during each phase of product cycle to selling the product and any other after sell issues (exchanges, refunds, etc)
b) Receiving unsolicited ...
Education
- BA, American Intercontinental University
- MBA, American Intercontinental University
- PhD (IP), Grand Canyon University
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