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Customer Service Management Protocol Plans

Create a proposal using different customer service management protocol plans. The proposal should begin with a brief explanation of each separate technique. Discuss each technique's strategic contribution to the e-business's market leadership. The specific techniques that you should evaluate in your plan include the following:

Personalized Customer Interaction
Customer Relationship Management (CRM)
Customer Experience Management (CEM)
Interactive Relationship Marketing
Mass Customization
Customerization

Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives.

Solution Preview

Try and think of the specific techniques as ways to effectively produce excellent customer service between the company and the consumer. In doing so, the customer models of excellence provide a streamline impact to encourage positive outcomes. Here are brief summaries of each technique strategy:

Personalized Customer Interaction: The personalized customer interaction develops a one on one type of experience. Consumers are exposed to more are towards their daily or occurring purchases in the future that develops overtime into a more deepen relationship. Consider core areas to note:

a) Direct access to the business entity
b) Shorter span of time in response
c) Instant accessibility to the business entity representative
d) Follow-ups (try and note the follow-up aspect is critical to addressing issues and making sure everything is resolve to reinforce personalized interactions with customers)

Customer Relationship Management (CRM): This business model is for the constant management of daily activities measuring customer experience. By doing so, the feedback and status reports on performance with customer's satisfaction provide a detailed report on what to improve or not to improve. Try and hold on the following:

a) Measuring customer satisfaction levels during each phase of product cycle to selling the product and any other after sell issues (exchanges, refunds, etc)
b) Receiving unsolicited ...

Solution Summary

This response is a review in creating a customer service management protocol plan of action for improving a business model.

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