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Strategic Marketing - Competitive Box

Explain the competitive box. Why is there a need for strategic thinkers to "think outside the competitive box"?

Over 430 word essay with reference.

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As the American economy continues to gain momentum and different markets become more competitive, it's essential that those in leadership positions think outside the competitive box in order to create new products or approaches to their industry. Strategic thinking is believed by many theorists as more of an art and not that of a science; however, the competitive box requires a person to be able to understand and implement both. Below we'll discuss what the competitive box is and how strategic thinkers must be able to generate innovative ideas outside of it.

The actual definition of competitive box varies by the individual or organization that is actually discussing it. According to Anna Kagaoan (2012), the competitive box is defined by technology, geography, competitors, and the ...

Solution Summary

As the American economy continues to gain momentum and different markets become more competitive, it's essential that those in leadership positions think outside the competitive box in order to create new products or approaches to their industry. Strategic thinking is believed by many theorists as more of an art and not that of a science; however, the competitive box requires a person to be able to understand and implement both. Below we'll discuss what the competitive box is and how strategic thinkers must be able to generate innovative ideas outside of it.

Over 430 word essay with reference.

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