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New market spaces and timing issues for market entry

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Write an essay that describes how a company can look for new market spaces outside its own industry.

Also include in your essay the timing issues for market entry in e-business. Essay must be 275 words

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The response addresses the queries posted in 541 words with references.

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The response addresses the queries posted in 541 words with references.

//Online business is flourishing to a great extent in the present scenario. Many retailers are entering in the online selling field in order to make more profits. E- Business practices have also taken a new form in the current scenario, which is attracting a large number of potential customers. To acquire a new market space outside its industry, a company has to follow specific procedures and practices and same is the focus area of the following discussion//.

Looking for New Market Spaces by Companies
A newly developed concept of market space is referred as the online space that provides facilities for commercial activities (Kim & Mauborgne, 2005). It is bi-directional area, where not only sellers list goods available to them, but buyers can also express their needs.

For creating a market space, a different pattern of the strategic approach is ...

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  • BBA, University of Rajasthan
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