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    Disadvantages of Direct Mail

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    What are some disadvantages of direct mail? Explain each.

    © BrainMass Inc. brainmass.com October 10, 2019, 6:53 am ad1c9bdddf

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    The main disadvantage to using direct mail is the cost. As postage costs have increased over the past few years, it has become very costly to use direct mailing. We also have to consider the cost of paper, envelopes, printing, and the manpower used to assemble the mailings, and to prepare the customer address lists. If the direct mailing includes flyers that are not in envelopes, the ...

    Solution Summary

    This solution discusses the disadvantages of direct mail.