Explain how psychographic information is employed to create a profile of the target consumer of Tide. I need two hundred words with references.
Psychographic information is employed to create a profile of the target consumer of Tide. The lifestyle targeted is a family that consists of parents with at least one dependent child. Their attitude towards washing clothes is positive. They want their clothing to last long and remain free of stains. They uphold the value of cleanliness. Their behaviour is that they strive to keep their clothing new and free of stains. The social class targeted by Tide is the middle class. This class has intermediate managerial personnel, administrative ...
This posting gives you a step-by-step explanation of psycho graphic information for targeting customers . The response also contains the sources used.