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Psychographic information for targeting customers

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Explain how psychographic information is employed to create a profile of the target consumer of Tide. I need two hundred words with references.

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Psychographic information is employed to create a profile of the target consumer of Tide. The lifestyle targeted is a family that consists of parents with at least one dependent child. Their attitude towards washing clothes is positive. They want their clothing to last long and remain free of stains. They uphold the value of cleanliness. Their behaviour is that they strive to keep their clothing new and free of stains. The social class targeted by Tide is the middle class. This class has intermediate managerial personnel, administrative ...

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This posting gives you a step-by-step explanation of psycho graphic information for targeting customers . The response also contains the sources used.

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Demographic Data/ Psychographic Information

Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan.

a. Explain how demographic data and psychographic information can be used to create marketing strategies for Kudler Fine Foods.

b. Decide which types of demographic data and psychographic information would be the most helpful to Kudler Fine Foods as they create their IMC plan. Be sure to provide a rationale for each one of your decisions.

Attached is Kudler Fines Foods Marketing Overview.

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