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    Marketing Research on Elderly

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    With information from www.census.gov/compendia/statab/rankings.html or www.census.gov, I need help in using state rankings and vital statistics to identify the top six states for marketing products to the elderly.How reliable do you think this data is?

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    Step 1
    Top six states for marketing to the elderly are Florida: 17.4%, West Virginia 15.7%, Pennsylvania 15.4%, Maine 15.1%, Iowa 14.8%, and Hawaii 14.8%. I have selected these states because these states have the highest population of the elderly. The logic is that those states that have a high population of the elderly will have a high demand for products targeted towards the elderly.

    The research process used by me was to go to the website www.census.gov/compendia/statab/rankings.html then went to Population 65 Years Old and ...

    Solution Summary

    Marketing Research using secondary data is discussed step-by-step in this solution. The response also has the sources used.