Purchase Solution

Assessing the effectiveness of a website

Not what you're looking for?

Ask Custom Question

Visit a website of your choice. Analyze the effectiveness of the website with an eye on the stakeholders and the objectives of the site.
1. Identify the stakeholders and how the website is attempting to reach each group. In your opinion, are they successfully reaching each group? Why or why not?
2. Are there provisions on the website to protect consumer privacy? Do they reassure you? Why or why not?
3. Based on your review of the website, what do you believe the company's goals are for the website? What should their future goals include with respect to the consumer's value proposition?
4. Based upon the goals you listed in question 3, identify relevant performance metrics from each of the four perspectives (customer, internal, learning and growth, and financial).

Purchase this Solution
Solution Summary

This solution discusses the effectiveness of a website. The references related to the answer are also included.

Solution Preview

The website of my choice is eBay.com. This is an American multinational corporation and an e-commerce company that gives consumer-to-consumer, and business to consumer sales through the internet. EBay.com is located in San Jose, California. This website charges users an invoice fee when sellers sell or list any items.
The first stakeholders of the website are the consumers. The company is reaching its customers successfully, the current revenues of $16.05 billion according to the 2013 figures shows how successful eBay.com is with customers. The key service provided is online shopping. EBay.com uses different forms of online advertising to place its products prominently on the website. When a customer places a search for a product on the internet, if eBay.com lists the product, chances are that the product will be appear in the search results prominently. The second stakeholder of the website is the sellers. The website offers sellers an excellent opportunity for selling their products online. Millions of appliances, computers, furnishings, equipment, domain names, and appliances are sold on eBay.com. Usually, anything can be sold on eBay.com except illegal items or those items appearing on the prohibited/restricted list. Third, the interests of its shareholders are satisfied because ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Introduction to Finance

This quiz test introductory finance topics.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

View More Free Quizzes
Related BrainMass Solutions

  • Criteria for Assessing Leadership

    The best criteria for assessing leadership effectiveness are which of the following?

  • Measure Value of IT in an organization

    Also, metrics that measure their efficiency and the difference between metrics of effectiveness and efficiency Methods used to measure the economic value of an IT department to a company Models for assessing the IS value put in place by the

  • evaluate the effectiveness of a PR campaign

    114555 PR - effectiveness of a PR campaign I need to know what are some strategies to evaluate the effectiveness of a PR campaign???

  • Sampling risk of assessing control too high relates to

    212001 Audit: Sampling Risk When assessing the sampling risk, the risk of incorrect rejection and the risk of assessing control risk too high relate to the- A. Efficiency of the audit. B. Effectiveness of the audit. C.

  • Why is it important to assess project feasibility?

    Management then determines expected revenue from the project to come to a final result of the cost-effectiveness of the project. This is oftentimes used with a net present value analysis.

  • How is the Effectiveness of Public Relations Best Measured?

    The same criteria used in analyzing print and broadcast articles can be applied when analyzing postings on the Internet. Another output measures of cyberspace might be a review and analysis of website traffic patterns.

  • Quantitative measurements to evaluate market effectiveness

    If you are promoting a website or a virtual product, the number of hits that the website receives would be a good indicator. Imagine you just spent money on a google advertising - you are paying to have a "sponsored link" on goolge's search page.

  • Sales Training Program

    a) Discuss the methods of assessing sales training needs. b) What are some examples of training objectives? c) Discuss some of the different methods of delivering sales training and their effectiveness.

  • Integrating Finance in Assessing Health of a Business

    I hope this helps, Keonda Taylor The expert examines integrating finance in assessing health of a business. The effectiveness as a manager increase as a result of an expanded understanding is examined.

View More Related Solutions