Strategic Marketing for Online Distribution
Not what you're looking for?
The Discussion explores online distribution. First, check out the following news articles on Amazon's online grocery service.
http://www.cnbc.com/id/100916844
http://www.canadianbusiness.com/companies-and-industries/a-new-threat-for-big-grocery-2/
Then, answer the following questions:
1. What do you think of Amazon's move to online grocery delivery? Does it give the company a competitive advantage?
2. Identify one of your favorite grocery stores. What attracts you to it? Can you think of anything the store has done to draw your patronage and stop you from buying online? Is there anything further they could do to retain your loyalty?
A survey from MARC Research found that among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season.
Read more: http://www.marketingprofs.com/charts/2010/3542/shoppers-seek-coupons-and-free-shipping-offers#ixzz28gf7i57W
In addition, read the article below on the importance of "free" in online commerce:
http://www.marketingprofs.com/short-articles/2555/the-importance-of-free#ixzz28gdt7f4u
Based on these articles and other readings you may find, what do you think of the "free" offers used by online retailers or marketer? Do you think the "free" offers would be more effective than coupons? Use some concepts you learned from this module, as well as other modules to discuss these issues.
Purchase this Solution
Solution Summary
Strategic marketing for an online distribution is examined. Amazon is analyzed.
Solution Preview
Then, answer the following questions:
1. What do you think of Amazon's move to online grocery delivery? Does it give the company a competitive advantage?
It doesn't give the company a competitive advantage in regard to competing against grocers but it does give them more opportunities to gain access to consumers who otherwise may have not traditionally shopped online. The objective for Amazon isn't to "compete" with grocers but to gain a foothold into the households of grocery shoppers who are nontraditional online shoppers, and this will allow Amazon to potentially sell more higher-end products such as electronics and other items sold by Amazon to these customers. Amazon could ...
Education
- BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
- MS, Prairie View A&M University
Recent Feedback
- "awesome"
- "awesome"
- "Awesome appreciate the assistance."
- "Thanks awesome. more to follow"
- "awesome, Thanks for the assistance"
Purchase this Solution
Free BrainMass Quizzes
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.