Strategic Marketing Mix for dockers
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Present the marketing strategy mix for Dockers by using the following marketing mix:
1. Target Market or Mass Marketing
2. Product assortment
3. Promotion
4. Distribution
5. Pricing
Consider ways in which the market for pants is segmented.
Comment on the current socio-economic environment.
Consider the ease with which competitors can duplicate products, method and content of promotion and pricing.
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Solution Summary
The expert examines strategic marketing mix for Dockers.
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Marketing strategy is the managerial process of developing and maintaining a viable fit between the organization's objectives, skills and resources and its changing market opportunities
Dockers' marketing strategy;
Target market;
Dockers mainly target a certain age group, between 17-35. These include students and young workers.
Dockers' strategy is mainly rules the Khaki pants markets.
Distribution; Retail stores all over the country sell Dockers products. Online ...
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