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Strategic Marketing Mix for dockers

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Present the marketing strategy mix for Dockers by using the following marketing mix:

1. Target Market or Mass Marketing
2. Product assortment
3. Promotion
4. Distribution
5. Pricing

Consider ways in which the market for pants is segmented.
Comment on the current socio-economic environment.
Consider the ease with which competitors can duplicate products, method and content of promotion and pricing.

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Solution Summary

The expert examines strategic marketing mix for Dockers.

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Marketing strategy is the managerial process of developing and maintaining a viable fit between the organization's objectives, skills and resources and its changing market opportunities

Dockers' marketing strategy;

Target market;
Dockers mainly target a certain age group, between 17-35. These include students and young workers.
Dockers' strategy is mainly rules the Khaki pants markets.

Distribution; Retail stores all over the country sell Dockers products. Online ...

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