What are the pros and cons of each the three basic research methods?© BrainMass Inc. brainmass.com March 22, 2019, 3:43 am ad1c9bdddf
Material from the following sources has been used in formulating the answer:
1) "Marketing Research- An Applied Orientation" by Naresh Malhotra, Pearson.
Question: What are the pros and cons of each the three basic research methods?
The three basic research methods are: Exploratory Research, Descriptive Research and Causal Research.
I) Exploratory Research:
Exploratory research helps gather preliminary information that will help define the problem and suggest hypotheses. It helps to figure out the possible decision alternatives and the relevant variables that have to be considered. The different kinds of exploratory research are: Literature search, In-depth interview, Experience survey, Analysis of select cases, Focus groups, Interviews, Projective tests, Ethnographies etc.
Pros: Exploratory Research is especially useful when issues at hand are not understood very well as it helps develop ideas, issues, and possible answers to questions. ...
The expert discusses brief pros and cons of the three basic research methods- Exploratory, Descriptive and Causal. The research methods are provided.