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The Marketing Mix (4 P's)

Four P's

Assess a market approach Product X 4 Ps a service and existing product line up. For example, Best By adding The Geek Squad Sam's Club adding automotive service centers.

Budweiser's Marketing Mix

Provide an analysis of Budweiser's marketing mix (minimum one page) which should include the following: products, price, distribution, and promotion.

Oshikandela Yogurt

Question 1 1.1 Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice. Question 2 2.1 Describe the product life cycle of a fast moving consumer good (FMCG)- Oshikandela Yogurt Manufactured by Namibian Dairies. Question 3 3.1 You are a mark

Waiting lines

You are the manager of a local bank where three tellers provide services to customers. On average, each teller takes three minutes to serve a customer. Customers arrive, on average, at a rate of 50 per hour. Having recently received complaints from some customers that they waited a long time before being served, your boss asks

Marketing a New Product

For your own organization (or another organization of your choice) describe a product or service sold. What is your marketing strategy? Who is your target market? Describe your marketing mix: product, price, promotion, and placement (distribution) Is your product worthy of the promotional message?

Pricing

Consumers make decisions to buy when they see a price that means a fair value to them. Some people pay over $50000 for a car and others will only pay $10000. Show some ways marketers can improve the "value" of the goods they sell (Example: the environment of where the product is sold).

What is the Coca Cola Company promotional strategy?

What is the Coca Cola Company promotional strategy? Why was it effective or ineffective based on the objectives of the promotional strategy? What is the Coca Cola Company pricing strategy? Explain its effectiveness or ineffectiveness based on the pricing strategy.

Marketing Channels

What is a marketing channel? What decisions do companies face in designing, managing, evaluating and modifying their channels?

Marketing Mash-Up: The 4P's

What rationale did you use to choose the option you chose for Our Town Photography? What changes would you recommend to the marketing mix for the Our Town Photography Premier Portrait Service? Comment on the following statement: There is a correct marketing mix for every product and/or service.

Strategic Management and Case Analysis of McDonalds

Second Strategic Analysis Case # 17, McDonalds and the McCafe Coffee Initiative This case is brief and focused as it is presented by the text/authors. However, there is much more to it than meets the quick first reading. For this case analysis, use the information in the text to define the part of McDonalds' business you

Organic Food and Tea: Overview of distribution channels

W3 Research. An overview of distribution channels: Channel Levels: Direct versus Indirect Distribution Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of di

Costs to expand the product offerings

Please help with the following problem. Lake City Plastics currently produces plastic plates and silverware. The company is considering expanding its product offerings to include plastic serving trays. Which of the following are cash flows relevant to the new product? I. molds needed to form the serving trays II. project

GP5 - Phase III

Take the following steps for Phase III for Abbot Labs: Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for th

Create a marketing strategy that focuses on consumer behavior

You are asked to choose a consumer product or service about which you either know something or on which you can find good research. You may use either a product/service with which you are actively involved in your business or one from another business. You are to create a thorough, tightly focused Marketing Strategy that focu

Developing a value proposition for Godiva Chocolates

What are different segmentation bases one could use for Godiva Chocolates? Based on these, what target markets would be best to seek out and why would this be most profitable for Godiva? Using this information to develop a value proposition for Godiva: What is the current positioning in the market for major competitors

Marketing: GMC Terrain and CSR Strategy

Discuss the the GMC Terrain that you chose with your colleagues. Look at the company's Web site to determine if it participates in any societal marketing activities. If so, briefly describe how the company practices CSR and if you believe in its causes. If the company does not practice CSR, recommend 1 way to align its products

Applied Marketing and the Four P's

Briefly describe and discuss your selected product with your colleagues. (THE GMC TERRAIN) Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing - product, price, place, and promotion - to differentiate or stand out among its competitors in the marketplace. Discuss the following points

Create a Marketing plan for an 'unmet needs list' for a software company.

Imagine you work for a company that produces software, and the Research and Development department has developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit

Creating an Ad Campaign for a University

PART 1 Select one of the following 500 International Company in the service industry: Royal Dutch Shell, BP, Sinopec Group, Toyota Motor, Chervon, Fannie Mae, General Electric, Wal-Mart Stores, Exxon Mobil, or General Motors Using your selected company as the basis for your research, prepare a paper that will: 1.