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    As part of the Marketing Mix, PRICE, P, is important to the

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    As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

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    As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

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    What does price represent to the consumer?

    -- The main message that price carries to the consumer is product value. Although this is not the sole component of price, it is the primary component. We can use an example of a new car. The consumer looks at a model that costs $40,000 and is loaded ...

    Solution Summary

    As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

    $2.19