Share
Explore BrainMass

The Marketing Mix (4 P's)

Explain an effective marketing plan

Explain what is an "effective" marketing plan. What are some of the problems which may exist with it? If you were a marketing manager responsible for the development of a marketing plan, what length of time would the plan cover? Why?

4-Ps and international marketing: compare Nike and Reebok

Please answer each question 1). Does the use of an internet approach change your tactical mix (the 4-Ps) on international marketing via the Internet. In what ways? Give examples. 2). Compare the efforts of two similar companies and their international internet marketing. Visit the US, UK, and Chinese websites for Nike and

Benefits and Drawbacks in the Sales Function of an Organization

What is the definition of marketing as YOU perceive it (not wikepedia or wiktionary)? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

Marketing: product market, target market, segmenting market,

Question 1 A "product-market" is a market in which: a.all sellers offer exactly the same product. b.one firm has achieved a competitive advantage. c.all sellers offer products that are unique and innovative. d.sellers offer very close substitute ways of satisfying potential customers' needs.

Retail Business Analysis.

Select any retail establishment of your choice in order to gain specific knowledge about the marketing strategies, physical facility, and people management of the operation. Provide a report on how you will addressing how this retail establishment is positioned. Are there any elements out of place? Provide recommendations you

Three key trends that will impact advertising in the future.

? Based on your reading and research, prepare a 1,400+word count in which you identify a minimum of three key trends that will impact advertising in the future (for example, regulatory, internet/interactive media, globalization, innovation, etc). ? Must support each trend with at least one real world example. ? Must also

Sales and Product Mix

Trail King manufactures mountain bikes. It has fixed costs of $5,360,000. Trail King's sales mix and contribution margin per unit is shown as follows: Sales Mix Contribution Margin Destroyer 20% $120 Voyager 55% $60 Rebel 25% $40 ________________________________________ Compute the number of each type of bike that the

Current competitors and competitive landscape for a service

Marketing Plan: Phase II Segmentation Market segmentation is important to getting a new product off to the right start. This process is where the firm will identify consumer behaviors and attempt to segment the market to find the target customer for the product. Usually when the process begins, the firm decides the broad mark

Incorporating Marketing in Sales

1. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not? 2. Assume you are the newly hired marketing manager of a compan

Marketing: Use of the 4Ps in the marketing mix; evaluate, monitor and control

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix including the elements of the 4Ps? how does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use qu

Tera Tech Problem Solution

Need help filling out the tables for the attached scenario and the following... -Frame the "Right" Problem -Describe the "End-State" Vision -Identify the Alternatives and Benchmarking Validation -Make the Decision -Evaluate the Results

Explicating Marketing

"What is Marketing?" Your answer should be at least 1,500 words and should incorporate key terms, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope. For example, you might focus on and explain the difference between products and services, relationships such as B2C and B2B and b

Marketing discussion questions

1. Most discussions of marketing strategy focus on large businesses like Procter & Gamble. Is it practical for small businesses to develop offensive strategic market plans or defensive strategic market plans? Why? What role could offensive and defensive strategic market plans play in the short- and long-run performance of a sma

Product profitability models, strategies to engage shareholders in new product development, evaluate marketing mix alternatives, internal and external risks associated with new product development.

I would like to get a article to support each of the marketing concept: 1.Product profitablility models 2.Strategies to engage shareholders in new product development 3.Evaluate marketing mix alternatives 4.Internal/External risks associated wiht new product development. Provide a brief explanation of why each article was

Review

Please review and adjust based on the instruction: Using information from at least three different sources, describe the elements of all marketing mix (product, place, price and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impac

Marketing Strategies

Based upon the attached pdf Based upon the SWOT analysis of the attached PDF , I need future strategies that this company can implement such as merchandising, CSR, location strategy, technology strategy, globalization, market entry, etc. explain the strength and weakness of the strategy presented innovative would be

Primary research and its relationship to the 4P's

Give a specific example and walk us through primary research and its relationship to the 4P's? Can you discuss your experience as either a consumer or professional with one of the data collection methods? Can you help me get started with this assignment?

Case Analysis for Sperry/MacLennan Architects and Planners

Read Article and Prepare a case study analysis of the case. Be sure to address the following in your analysis: a. Describe the situation discussed in the case. b. Identify the key issues for the organization in your selected case. c. Discuss possible ways in which the organization can address these issues. d.

Our expert's response to: Marketing management

List three quantitative measures your company uses to analyze, track and monitor marketing effectiveness. How are these measures used to establish the linkage between marketing activities and company performance? Provide specific examples. What is the definition of marketing? What are the benefits and drawbacks of incorp

Marketing questions: the 4 P's and K-Mart/Sears

1. The average consumer scans a 12 foot section of retail shelf in about one second. Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer? 2. Is KMart/Sears around in ten years? Why or Why not?

Marketing discussion questions

Why is it important to establish the maximum potential for market demand? Now let's move on to babies and diapers! What would be the maximum market potential for disposable diapers? What forces would restrict today's market demand for disposable diapers from reaching the maximum market potential? What factors would help accelera