Explore BrainMass

The Marketing Mix (4 P's)

Marketing Segmentation

Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods. How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families? How might Young Transitionals differ from Start-up Families in terms of products purchase

CVP, Contribution margin problems

4.Belton Company currently sells its products for $25 per unit. Management is contemplating a 20% increase in the sales price for next year. Variable costs are currently 30% of sales revenue and are not expected to change next year. Fixed expenses are $150,000. If fixed costs were to decrease 10% during the current year, contrib

Marketing Mix Question

At least three different sources describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the organization's marketing strategy. Describe how each element is implem

Marketing mix elements

Describe the element of the marketing mix product, place, price, promotion. How does Wal-Mart use each one in developing their marketing strategy?

Marketing - Scales, Secondary Data and Demand

1. How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss general types of scaling, such as uni-dimensional and multidimensional scales, nominal and ordinal scales, or interval and ratio scales and how they might be used to benefit your organization. 2. Under w

Elements of Marketing

Select a company of your choice. Here, identify and describe the four elements of their marketing mix as described in chapter 12. What are their external environment characteristics? What are the roles of ethics and social responsibilities of the company? Your work MUST include a reference list. All research should be cited i

Over- and Under-Priced Products: Example Question

Give an example of both a product which you felt was "under-priced" (relative to what you were willing to pay), explaining why you felt it was under-priced, and a product you felt was "over-priced" (relative to your valuation of it) but you paid for it anyway. Explain both situations as fully as possible including any effect


1. What is the most important step of the research process? Why is this particular research concept important? How could you apply this to benefit your company? 2. What are the pros and cons of each the three basic research methods? What is the difference between primary and secondary research? When would you use primary rese

Continue or Discontinue a Product Line

A study has been conducted to determine if a product line should be discontinued. The contribution margin in the product line is $300,000 per year. Fixed expenses allocated to the product line are $390,000 per year. It is estimated that $240,000 of these fixed expenses could be eliminated if the product line is discontinued. Wha

Marketing Plan for new Apple product: product, pricing & distribution

This is a part of a marketing Plan for a new Apple product Product : a car radio Primary objective by introducing the Car radio is to deliver the user the same satisfaction from iTunes on the road, while on the move in the car. main features are standard radio, connectivity to all Apple devices, and the ability to connect wi

Product versus Service versus Information marketing

Q1. Product versus Service versus Information marketing. While all marketing is essentially the same, there are some aspects of marketing information and technology that does make it slightly more challenging. What do you think some of these things are? Q2. Identify the marketing approaches used within the advertising o

Utility-maximizing choice; price elasticity, Wilpen Company

Managerial Economics. 1) Bridget has a limited income and consumes only wine and cheese; her current consumption choice is four bottles of wine and 10 pounds of cheese. The price of wine is $10 per bottle, and the price of cheese is $4 per pound. The last bottle of wine added 50 units to Bridget's utility, while the last poun

Marketing process

Examine the phases of the strategic marketing process (Marketing Basics: Doing What Works and Allocating Resources, Planning Phase of the Strategic Marketing Process, Implementation Phase of the Strategic Marketing Process, Control Phase of the Strategic Marketing Process) hide problem

Nadler-Tushman Congruence Model - Green Mountain Coffee Roasters

Each of the diagnostic models presented in Module One had particular strengths and weaknesses. In my opinion, the Nadler-Tushman Congruence Model is particularly strong in terms of Inputs. Therefore, for this part of the case, you are to analyze the Key Inputs of your chosen company. Start by reading the article by Nadler

Marketing sample quiz: segmenting markets, marketing mix, PSSP's and more...

Can you help me get started on this assignment? ------------------------------------ MARKETING >Discuss the universal functions of marketing and those functions that would apply to the products/services provided by a fictitious firm of your choosing. >Provide a succinct overview of the key components of a marketing pl

Sales and Marketing Question

1.) Examine the relationship between the marketing and sales in a lodging operation. How can they work together to improve the bottom line of a lodging operation? 2.) Discuss the importance of segmentation, targeting, and positioning (STP) in the lodging industry. What resources are available to lodging operations to help th

Benefits and Drawbacks of Market and Mixed Economies

Debate the benefits and drawbacks of both market and mixed economies. Present questions for any opponent's arguments, looking for holes and inconsistencies. Attempt to answer any arguments made against your position.

Consumer Behavior

A.Define consumer behavior, and how it relates with the subject of marketing. b.Select a purchase you have made recently and describe in detail how each of the 4Ps (product, price, promotion, and place) affected your purchasing decision.

Smuckers' Fit or Lack of Fit - Case Analysis

The case in this course is an "ongoing" case, which means that we have been taking an intense look at one company over the course of 5 modules. This term, we conducted a strategic analysis of the JM Smuckers company. In order to be best prepared and perform well on the cases, it is highly recommended that you complete the back

Marketing mix

Amazon is one of a number of companies (Sony is another) which have developed electronic devices which deliver books, newspapers and other printed matter without using paper. This is a growing market, with technology evolving rapidly. In the not too distant future it is thought that mobile phones and other devices will perform

Price setting in the Business World

Define prestige pricing and describe when it would be an appropriate strategy. Could a retailer charge a prestige price for a convenience product? Does a decision to use prestige pricing affect how a product is distributed?

There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which is familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.

There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which is familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.

IBM Stock: Use CAPM for required rate of return; Use CGM for current price

By walking you through a set of financial data for IBM, this assignment will help you better understand how theoretical stock prices are calculated; and how prices may react to market forces such as risk and interest rates. You will use both the CAPM (Capital Asset Pricing Model) and the Constant Growth Model (CGM) to arrive at