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The Marketing Mix (4 P's)

Environmental analysis

Include a descriptive analysis of the following: Product is the IPad Other factors: include trends, events, and external conditions that may affect the product launch; social, cultural, demographic, economic, technological, political, legal, regulatory, and ethical factors considered

Global Marketing issues for EBay in Asia. Use the 4 P's.

Facing market entry challenges in Asia Asia represents a very important and profitable market for many companies. It is not unusual for many companies to draw major profits from their overseas operations. After reading the assigned articles write a report on eBay, the principal company in those articles. Be sure to explain

Role of research in marketing to develop strategies; evaluate effectiveness : research as a systematic problem analysis, model building and fact finding for the purposes of important decision making and control in the marketing of goods and services. it is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services

Explain the role of research in marketing. : Marketing research helps a firm take a decision about components of marketing mix: product, distribution, promotion and pricing. The main purpose of the research is to aid marketing management by undertaking systematic gathering and analyzing of information. Include how researc

Value and purpose of a marketing positioning statement

What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples

Marketing Plan for Netflix

<< Marketing Plan using Netflix >> I need help creating an advertising plan for Netflix. I also need to develop a budget for my plan. Thanks!

6 Simple Strategies for Improving the Decision-Making Process

When you arrived at work, your manager (Mr. Smith) informs you that the board of directors wishes to meet with you. Not knowing what the meeting could be about, you prepare yourself for the worst. At the meeting, the board members tell to you that you have passed all the assignments leading up to the promotion and that you will

Reviewing an Entertainment Venue's Website

Please helps with the following problem. Review this website: A website of my choice is one on a famous Jazz and Blues lounge located in Columbus, Ohio, known as the Vonn Jazz Lounge. Their website's URL is http://www.vonnjazz.com/ Describe, in marketing terms, that company's website strategy in terms of product, price

What Are the Essential Components of a Marketing Plan?

1. What are the essential components of a marketing plan? 2. Can you identify what are the quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness? 3. One of the elements of the marketing mix is price. The decision to reduce the price of a product can be promoted in marketing campai

Qualitative vs Quantitative Marketing Research

Many marketing researchers have their favorite research approaches. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate form of marketing research involves quantitative measures. What are your experience and views

Marketing Core Strategy

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. PART 1: General Research 1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public rel

Calculating breakeven point for two product lines

Please open attached file CH5 for the problem, and also use attached file P5-27A for your solution. Calculating breakeven point for two product lines; margin of safety The contribution margin income statement of Cosmic Donuts for March 2012follows: COSMIC DONUTS Contribution Margin Income Statement For the month of Marc

Over the years, the marketing mix has extended past the popular 4 P's framework of the mix. Theorists have gone so far as to add the 5 P's and the 7 P's of marketing. In addition to the traditional product, price, place, and promotion; people, process, and physical evidence can now be added to the equation. Nevertheless the extended version of the mix is used in the event product developers comprehensive data to incorporate a product within and around communities. Product-"The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc."(FacWeb, 2011). The marketing mix revolves around the development, positioning, and implementation of a product. Before an organization can successfully launch a product, they must consider the following components of marketing which includes; product, price, place, and promotion. The beginning stages of the marketing mix is to understand and identify the initial concept of what the organization is trying to achieve and what products will be quintessential in enabling the organization to remain competitive. An organization's life-expectancy will ultimately depend upon what type of products should be launched in the industry. In addition to an organization's product placement strategy is the timing of product placement. An organization must determine if the product is placed in the appropriate time in order to generate the desired income. Many organizations succumb to failure by launching a much needed product at the wrong time. If an organization desires to launch a product at the wrong time chances are the product will no-longer exist, i.e. the product may be pulled from store shelves. Developers must ask the following questions such as; what is the marketplace in need of right now? What products can we offer consumers that will give our company a competitive advantage? Once the organization develops a consensus within the research and development department, the organization can begin to expand on the concept and begin the developmental process.

Over the years, the marketing mix has extended past the popular 4 P's framework of the mix. Theorists have gone so far as to add the 5 P's and the 7 P's of marketing. In addition to the traditional product, price, place, and promotion; people, process, and physical evidence can now be added to the equation. Nevertheless the e

Marketing What is the definition of marketing, and given the existence of he marketing concept , why do so many products fail in the market? Marketing has many definitions the enhanced ones focuses on customer direction and fulfillment of customer needs (Kotler, 2009). The two different definitions of marketing and the views of what marketing primarily entails are, first and foremost is the view from The Chartered Institute of Marketing: "Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably." The Chartered Institute of Marketing (CIM, 2009) According to CIM the definition has obtained three important components. In addition to recognizing customer needs, satisfying the customers and expecting future customers (for customer relationship sustainability). Another definition of marketing is "Marketing not only involves selling; it is not a specific action at all. It involves the complete organization. It is the whole business seen from the point of view of the final result, that is, from the consumer" (Schewe and Hiam, 1998). "Products fail as a result of the delicate balance between "risks vs returns, and innovation vs adaptation, retrospective research isn't always a reliable crutch. If there is a lesson for marketers, it is all about doing one's homework, fully understanding that predicting the future is not a science it's a gamble. It may be daunting, but then again, the world would have never seen the likes of Walkman, FedEx, CNN and even LMD all of which were predicted to fail!"(Fernando, 2000). With the medical transport field How does this organization use the different components of the marketing mix? In this particular case which do you believe to be the most important component of the marketing mix? Why?

Marketing What is the definition of marketing, and given the existence of he marketing concept , why do so many products fail in the market? Marketing has many definitions the enhanced ones focuses on customer direction and fulfillment of customer needs (Kotler, 2009). The two different definitions of marketing and the views o

Perceputal Maps in Marketing

Perceptual Maps in Marketing Please re-write the scenario below in your own words. ------ Scenario In the Thorr Cruiser simulation, there is a need for the creation of a market plan. This need arises because the sales of Thorr Cruiser are falling. The plan is to reposition Thorr Cruiser instead of launching a new mot

The economy, competition, and management decisions on pricing.

Imagine you are the proprietor of Bubba's House of Pork Rinds. While sales of your pork rinds remain strong, you are considering changing your pricing. For one thing, you have heard rumors that Don's Doritos Drive-in may open a branch down the street, right next to your chief local competitor, Paul's Palace of Pringles. Relative

4P's of Marketing Mix

How can companies capitalize on differentiation and positioning strategies using the 4 P's marketing mix?

IE Versus BCG Matrix

Compare and contrast the IE Matrix with the BCG Matrix. Please explain yourself in full and cite sources.

Demographic Analysis for Claritas

Demographic Analysis ii) Visit Claritas using this link: http://www.claritas.com/MyBestSegments/Default.jsp?ID=0&SubID=&pageName=Home iii) Select Free Report from the right hand toolbar. Enter your zip code (or a zip code of your choice). What do you learn about the area you live in? iv) Then, go to http://www.census.g

Iphone opportunity analysis

Create an Opportunity analysis for the Iphone: Include charts, graphs, diagrams, and summaries. Include each of these topics in your analysis: · Opportunity analysis · Product life-cycle analysis · Customer analysis · Target market analysis · Market segmentation response is 822

Global Marketing Strategy

Describe IBM;s global marketing strategy Discuss what countries that this company operates Indicate the reason why the company chose a global strategy What would another market entry strategy be for this company for a different country/region Why? words: 1,851

Mixed Marketing Questions

1. What are the advantages of qualitative measurements when doing marketing research? What are the disadvantages? Be sure to answer both questions. 2. A colleague at your place of employment says to you that when it comes to the decision-making process within his company on a major capital equipment purchase, it's a frustra

Analyze a Fortune 500 in the Service Industry using the 4P's of marketing: IBM

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research: - Describe the main line of business of the company - Name four of the countries in which the company operates - Explain, in detail, the implementation of the 4P's marketing mix concept by

Marketing Discussion: Various Production Concepts

Please help with the following marketing discussion question. Why are the production concept, the product concept, and the selling concept considered inferior, when used alone, to the marketing and holistic marketing concepts? When focused on exclusively, what are the production, product and selling approaches failing to con

McDonald's Corporate Strategy (evaluation)

) From the case study and the McDonald's corporate website, what do you believe is the strategic plan for the company? 2i) What organizational strategies do they employ? 3i) How does the strategic plan influence their marketing efforts? 4) What type of marketing mix do they use to achieve their marketing goals? 5

Managerial Accounting for Cost Producing

See the attached file. Required: (a) Calculate how many bottles of each type were produced in the week with the highest production level and how many bottles of each type were produced in the week with the lowest production levels. (b) Calculate separately the cost of producing a single unit of each type of bottle when

Product-mix Decisions with capacity constraints

Local Steel Construction Company produces two products, steel and wood beams. Steel beams have a unit contribution margin of $200, and wood beams have a unit contribution margin of $150. The demand for steel beams exceeds Local Steel Construction Company's production capacity, which is limited by available direct labor and machi

Consumer Distribution Channels

Chose a company that 1) creates products (not a retailer) that are ultimately sold to consumers, 2) is part of a market involving at least one other independent firm as an intermediary, and 3) uses at least two different sales channels (e.g., direct sales, retail). Your analysis of this organization should deal with the followin