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The Marketing Mix (4 P's)

Business multiple choice questions

Question 1 Direct face-to-face communication with existing and potential customers to promote a company's products is called______________ Answer personal selling. sales promotion. targeting. advertising. public relations. Question 2 The distribution channel in which

Marketing Unique Definitions

Using the three definitions provided, come up with your own definition of "Marketing". Make sure that the definition is unique. Definitions of Marketing: 1) The managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's

According to Porter's discussion of industry analysis

According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?


Case Analysis At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest, managers rely on project management techniques a

The use of scanners in supermarkets has made store audit data cheaply available for all grocery products.  Some people claim that this will completely replace the use of aggregate sales data for estimating price sensitivity.  In what ways is scanner data preferable to aggregate sales data for estimating price sensitivity?  In what ways is it less preferable?  What are the major differences between aggregate and store audit data?

The use of scanners in supermarkets has made store audit data cheaply available for all grocery products.  Some people claim that this will completely replace the use of aggregate sales data for estimating price sensitivity.  In what ways is scanner data preferable to aggregate sales data for estimating price sensitivity?  In

Marketing Strategy

I need assistance developing a marketing strategy for a service business which I will (Circuit City) manage. That is to say, you are to assume that you will be free to start a one-person business and are to examine yourself, develop a service business concept (for profit) which you will provide, and develop a marketing strateg

The Marketing Mix and Distribution Strategies

I need some help in gathering some ideas to write a 4 page paper dealing with the marketing mix and distribution strategies for Wal-Mart(see attachment SLP03). This attachment contains a "Part 2" as mentioned at at the top of the document. The solution to Case03 should be completed prior to the solution of SLP03. Additionally,

Market Segmentation

Pick a product category you are familiar with and segment the market for it. What dimensions would work best for segmentation? How would you describe the different segments? What is the economic attractiveness of the different market segments? Are there any benefits for companies to segment the market? Give reasons for your answ

A large company is deciding whether to introduce a new service

A large company is deciding whether to introduce a new service. How should the research proposal be developed and managed? I have to thoroughly review and highlight those things that are needed in the proposal from: (1) The manager's perspective concerning overall management of the research proposal (2) The researcher's

CVP, Contribution margin problems

4.Belton Company currently sells its products for $25 per unit. Management is contemplating a 20% increase in the sales price for next year. Variable costs are currently 30% of sales revenue and are not expected to change next year. Fixed expenses are $150,000. If fixed costs were to decrease 10% during the current year, contrib

Marketing mix elements

Describe the element of the marketing mix product, place, price, promotion. How does Wal-Mart use each one in developing their marketing strategy?

Marketing - Scales, Secondary Data and Demand

1. How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? Discuss general types of scaling, such as uni-dimensional and multidimensional scales, nominal and ordinal scales, or interval and ratio scales and how they might be used to benefit your organization. 2. Under w

Elements of Marketing

Select a company of your choice. Here, identify and describe the four elements of their marketing mix as described in chapter 12. What are their external environment characteristics? What are the roles of ethics and social responsibilities of the company? Your work MUST include a reference list. All research should be cited i

Marketing Plan for new Apple product: product, pricing & distribution

This is a part of a marketing Plan for a new Apple product Product : a car radio Primary objective by introducing the Car radio is to deliver the user the same satisfaction from iTunes on the road, while on the move in the car. main features are standard radio, connectivity to all Apple devices, and the ability to connect wi

Product versus Service versus Information marketing

Q1. Product versus Service versus Information marketing. While all marketing is essentially the same, there are some aspects of marketing information and technology that does make it slightly more challenging. What do you think some of these things are? Q2. Identify the marketing approaches used within the advertising o

Utility-maximizing choice; price elasticity, Wilpen Company

Managerial Economics. 1) Bridget has a limited income and consumes only wine and cheese; her current consumption choice is four bottles of wine and 10 pounds of cheese. The price of wine is $10 per bottle, and the price of cheese is $4 per pound. The last bottle of wine added 50 units to Bridget's utility, while the last poun

Marketing process

Examine the phases of the strategic marketing process (Marketing Basics: Doing What Works and Allocating Resources, Planning Phase of the Strategic Marketing Process, Implementation Phase of the Strategic Marketing Process, Control Phase of the Strategic Marketing Process) hide problem

Marketing sample quiz: segmenting markets, marketing mix, PSSP's and more...

Can you help me get started on this assignment? ------------------------------------ MARKETING >Discuss the universal functions of marketing and those functions that would apply to the products/services provided by a fictitious firm of your choosing. >Provide a succinct overview of the key components of a marketing pl

Sales and Marketing Question

1.) Examine the relationship between the marketing and sales in a lodging operation. How can they work together to improve the bottom line of a lodging operation? 2.) Discuss the importance of segmentation, targeting, and positioning (STP) in the lodging industry. What resources are available to lodging operations to help th

Consumer Behavior

A.Define consumer behavior, and how it relates with the subject of marketing. b.Select a purchase you have made recently and describe in detail how each of the 4Ps (product, price, promotion, and place) affected your purchasing decision.

Smuckers' Fit or Lack of Fit - Case Analysis

The case in this course is an "ongoing" case, which means that we have been taking an intense look at one company over the course of 5 modules. This term, we conducted a strategic analysis of the JM Smuckers company. In order to be best prepared and perform well on the cases, it is highly recommended that you complete the back

Marketing mix

Amazon is one of a number of companies (Sony is another) which have developed electronic devices which deliver books, newspapers and other printed matter without using paper. This is a growing market, with technology evolving rapidly. In the not too distant future it is thought that mobile phones and other devices will perform

Price setting in the Business World

Define prestige pricing and describe when it would be an appropriate strategy. Could a retailer charge a prestige price for a convenience product? Does a decision to use prestige pricing affect how a product is distributed?