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Southwest Airline Corporate Culture and Management

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Southwest Airlines marketing strategy realizes flourishing organizations select their strategic methodology utilizing a exchange process an important concept of (SWA) marketing mix in the short and long-term. Implementing this marketing mix must stabilize customer requirements and location in the marketplace. Southwest Airlines (SWA), one of the foremost lucrative local airlines, is a thriving example of significant distribution employee commitment and customer sustainability. "Its dedication to "warmth, friendliness, individual pride, and company spirit" (Southwest, 2008) makes SWA an exemplary case of customer management and relationship marketing in action." (Best, 2009).

SWA is an organization that facilitates cost-effective measures as a means to reduce overhead. Instead of utilizing the same strategies other airlines employ, the company relies on the abilities of their staff to amuse and entertain their consumers thus eliminating the bells and whistles that are often found in SWA's competition (such as meals, television, movies, alcoholic beverages, etc.). What sets the organization apart from the rest of the competition is their refusal to charge consumers unnecessary charges for changing their plane ticket for an earlier or later flight in the same day, whereas their competitors such as; Delta, for instance may charge a customer anywhere from $350-$500. " SWA, has staked its business model on a set of commonsense beliefs: that people pay to get from one place to another as quickly as possible, and that planes don't make any money when they are sitting empty at a gate.5 While this might seem obvious, consider that SWA was the only airline to make money in 2001."(Fiorino, 2004).

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Southwest Airlines marketing strategy realizes flourishing organizations select their strategic methodology utilizing a exchange process an important concept of (SWA) marketing mix in the short and long-term. Implementing this marketing mix must stabilize customer requirements and location in the marketplace. Southwest Airlines (SWA), one of the foremost lucrative local airlines, is a thriving example of significant distribution employee commitment and customer sustainability. "Its dedication to "warmth, friendliness, individual pride, and company spirit" (Southwest, 2008) makes SWA an exemplary case of customer management and relationship marketing in action." (Best, 2009).

SWA is an organization that facilitates cost-effective measures as a means to reduce overhead. Instead of utilizing the same strategies other airlines employ, the company relies on the abilities of their staff to amuse and entertain their consumers thus eliminating the bells and whistles that are often found in SWA's ...

Solution Summary

Southwest Airlines marketing strategy realizes flourishing organizations select their strategic methodology utilizing a exchange process an important concept of (SWA) marketing mix in the short and long-term. Implementing this marketing mix must stabilize customer requirements and location in the marketplace. Southwest Airlines (SWA), one of the foremost lucrative local airlines, is a thriving example of significant distribution employee commitment and customer sustainability. "Its dedication to "warmth, friendliness, individual pride, and company spirit" (Southwest, 2008) makes SWA an exemplary case of customer management and relationship marketing in action." (Best, 2009).

SWA is an organization that facilitates cost-effective measures as a means to reduce overhead. Instead of utilizing the same strategies other airlines employ, the company relies on the abilities of their staff to amuse and entertain their consumers thus eliminating the bells and whistles that are often found in SWA's competition (such as meals, television, movies, alcoholic beverages, etc.). What sets the organization apart from the rest of the competition is their refusal to charge consumers unnecessary charges for changing their plane ticket for an earlier or later flight in the same day, whereas their competitors such as; Delta, for instance may charge a customer anywhere from $350-$500. " SWA, has staked its business model on a set of commonsense beliefs: that people pay to get from one place to another as quickly as possible, and that planes don't make any money when they are sitting empty at a gate.5 While this might seem obvious, consider that SWA was the only airline to make money in 2001."(Fiorino, 2004).

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Management and Leadership

Hi, do you think you can help me with this problem? Thanks.

Address the following as it relates to Southwest Airlines:

1. Examine the roles and responsibilities of leaders in creating and maintaining a healthy organizational culture.
2. Differentiate between management and leadership.
3. Describe the roles that organizational managers and leaders play in creating and maintaining a healthy organizational culture.
4. Explain how the four functions of management support the creation and maintenance of a healthy organizational culture.
5. Recommend at least two or three strategies that organizational managers and leaders can use to create and maintain a healthy organizational culture. Support your recommendations with the concepts discussed amongst other people, as well as your personal experiences.

Cite at least two - three sources in APA formatting.

1,800 - 2,200 words

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