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The Marketing Mix (4 P's)

Strategic Planning: Define a Portfolio Mix

Define a Portfolio matrix. Compare and contrast at least two portfolio matrices. How may your views about these matrices vary depending upon the parenting style adopted by the organization concerned?

Core Strategy, Product Positions and Value Propostions

CORE VALUES Core Values are a guiding principle of a company. Discuss your Core Strategy and make sure to connect it to your Product Positioning & the Value Proposition (which should take into consideration the Target Market & Competition) Research website security using your text, online internet periodicals, or articles

Consumer Behaviour of Young Adults

Recommend how you would attract young adults (16-25yrs) to a newly opened state of the art sports center situated in a multicultural city, your recommendation should evidence a solid understanding of consumer behavior concepts and theories. Your recommendations need to show that you are able to apply these concepts and that you

Marketing Research for firm making bar soap: Importance, stages, and methods

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. What is meant by marketing research? What is the need and importance for marketing research in the twenty-first century?

IP4 Chocolate Bar: Marketing, strategy, pricing, distribution, mix, promotion

Definition of marketing (U1 DB) Introduction of your product/service (U1 DB) Situation Analysis - marketing environment forces impacting your product/service (U1 IP) Marketing Strategy - target market(s) and positioning (U2 DB & U2 IP) Product/Service overview and strategies to consider (U3 DB) Pricing Strategy (U4 DB) Dis

Business Plan Idea - 300-350 word paper

Write a 300-350 word paper describing the kind of business you would like to start. If you've had no desire to start one, pretend you were going to start one, and describe a new business idea in your paper: a. describe the products or services the business will offer b. who are likely competitors might be c. where the busi

Media Plan: Positioning Strategy for Your Computer Tablet

The perfect product position. There are many ways to position a product that has economic, social, legal, and ethical influences in the marketplace. Purchasing decisions are usually emotional, as well as rational or practical. Brandstorm (brainstorming creative ideas about your brand) your product's position in the marketpla

Calculating PBV, P/E and growth duration.

1. Calculate the PBV of a constant growth company given the following information: Net income = $285.385 (millions) Book value of equity = $1,902.378 (millions) Payout ratio = 40% Expected growth rate = 6% Beta = 1.2 Risk-free rate = 6% Market risk premium = 4% 2. Calculate the P/E multiple of a firm given the followin

Classic Airlines Scenario: Marketing & Corporate Culture

I need help with considering what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture. I need help explaining some of the marketing concepts, and how they can be related to the context of the scenario. Include citations and references where appropriate. Short

Economic Transition: Comparison of two countries

Corporations entering new countries find different political and economic systems. Some systems change rapidly, others change slowly. In either case, trying to do business in such a situation is no small accomplishment. Tasks: Select two countries of interest and answer the following questions: Are these developed, industr

Describe the importance of pricing in the marketing mix.

Price is an important element of the marketing mix. Describe the importance of pricing in the marketing mix. Describe three different pricing strategies and provide a real-life example of each in action. Suggest another strategy that would have worked better. What are the steps that need to be followed for developing the pricing

Elements of the marketing mix: Product, place price, promotion

MARKETING RESEARCH Write a paper in which you Describe the elements of the marketing mix ? product, ? place, ? price, and ? promotion (no definitions, identify in below) Select and specifically identify an organization and the industry in which it exists. Use real life examples to assure you understand course

Conducting marketing experiments - independent variables

When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include A. elements of environmental forces that cannot be controlled. B. changes in channels of distribution or pricing rather than product features or pr

The Marketing Mix: Distribution (Place) Strategies

Questions/Tasks Assume that you are the newly hired distribution manager for Burberry and that the VP of Marketing wants you to prepare a report on how the designer's/bran's product/good is currently marketed and to begin to think about what changes, if any, you might want to see made in the distribution of that designer's/br

Promotion Strategies for the Marketing Mix

Assume that you are the newly hired promotion manager for Burberry and that the VP of Marketing wants you to prepare a report on how the designer's/brand's product/good is currently marketed and to begin to think about what changes, if any, you might want to see made in the promotion of that designer's/brand's products/goods.

Product and Activity Based Costing: Two Activity Example

Activity based costing (ABC) assigns manufacturing overhead costs to products in a more logical manner than the traditional approach of simply allocating costs on the basis of machine hours. Activity based costing first assigns costs to the activities that are the real cause of the overhead. It then assigns the cost of those act

Marketing Mix: Same in Caribbean countries as North America

Some people believe that the same marketing mix can be applied in foreign countries/markets with similar culture and life style like: Japan and South Korea. Taking this in mind, do you think that same Marketing mix can be applied in countries of the Caribbean or North American region with common features of culture and langua

Chose an enterprise that you would like to develop and write its story

Chose an enterprise that you would like to develop and write its story. What are the message, conflict, characters, and plot? Does the story of your enterprise fit one of the classic stories? How is the story of your enterprise unique? Describe the marketing mix for your enterprise. Provide at least one scholarly reference.

4 P's, Value Chain, Research, and Profitable Customer

1. Define in full detail the 4 P's of marketing, and give an example of a company (corporation) that has fully mastered the 4 P's ensuring their customer is a repeat customer 2. Define Value Chain, and give an example of a company that utilizes a Value Chain Delivery Network, further cite the success rate of their value chain

Marketing: 20 multiple choice questions

Question 1 1. Because Laurence did not know companies actually sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident, he paid almost $4,000 to have his dog's broken hip replaced. Once he discovered such a product existed, he perceived the insurance t

Develpoing marketing strategy & mix

Deliverable Length: 1000-1500 words Details: Advertisements can be award winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not and analyze the techniques used to create the messages. Provide