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The Marketing Mix (4 P's)

Marketing Case

Discuss advantages and disadvantages of each. The alternatives: - GWG needs a new marketing plan to attract more customers - Better training for GWG staff - GWG needs to keep up with the new clothing style - Establish a new web site and custom clothing - Being more competitive in the market place

GP5 - Phase III

Take the following steps for Phase III for Abbot Labs: Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for th

Marketing Mix Example Problems

The following is a list of product categories: - AUTO REPAIR - TINNED TOMATOES - MEDICAL SERVICE PROVIDER, (DENTIST, OPTOMETRIST, FAMILY PHYSICIAN ETC) - JEWELRY Products and Brands: In her 1998 paper Susan Fournier argues that consumers have relationships with brands. 1. Explain what Fournier means by "having a relat

Create a marketing strategy that focuses on consumer behavior

You are asked to choose a consumer product or service about which you either know something or on which you can find good research. You may use either a product/service with which you are actively involved in your business or one from another business. You are to create a thorough, tightly focused Marketing Strategy that focu

Developing a value proposition for Godiva Chocolates

What are different segmentation bases one could use for Godiva Chocolates? Based on these, what target markets would be best to seek out and why would this be most profitable for Godiva? Using this information to develop a value proposition for Godiva: What is the current positioning in the market for major competitors

Marketing: GMC Terrain and CSR Strategy

Discuss the the GMC Terrain that you chose with your colleagues. Look at the company's Web site to determine if it participates in any societal marketing activities. If so, briefly describe how the company practices CSR and if you believe in its causes. If the company does not practice CSR, recommend 1 way to align its products

Applied Marketing and the Four P's

Briefly describe and discuss your selected product with your colleagues. (THE GMC TERRAIN) Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing - product, price, place, and promotion - to differentiate or stand out among its competitors in the marketplace. Discuss the following points

Create a Marketing plan for an 'unmet needs list' for a software company.

Imagine you work for a company that produces software, and the Research and Development department has developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit

Creating an Ad Campaign for a University

PART 1 Select one of the following 500 International Company in the service industry: Royal Dutch Shell, BP, Sinopec Group, Toyota Motor, Chervon, Fannie Mae, General Electric, Wal-Mart Stores, Exxon Mobil, or General Motors Using your selected company as the basis for your research, prepare a paper that will: 1.

Strategic Planning: Define a Portfolio Mix

Define a Portfolio matrix. Compare and contrast at least two portfolio matrices. How may your views about these matrices vary depending upon the parenting style adopted by the organization concerned?

Core Strategy, Product Positions and Value Propostions

CORE VALUES Core Values are a guiding principle of a company. Discuss your Core Strategy and make sure to connect it to your Product Positioning & the Value Proposition (which should take into consideration the Target Market & Competition) Research website security using your text, online internet periodicals, or articles

Consumer Behaviour of Young Adults

Recommend how you would attract young adults (16-25yrs) to a newly opened state of the art sports center situated in a multicultural city, your recommendation should evidence a solid understanding of consumer behavior concepts and theories. Your recommendations need to show that you are able to apply these concepts and that you

Information about "Marketing": A Blockbuster Failure

Please provide original content only with at least 4 references included with a total of 1100-1200 words. Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being market

Marketing Research for firm making bar soap: Importance, stages, and methods

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. What is meant by marketing research? What is the need and importance for marketing research in the twenty-first century?

Market Management

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will: â?¢Describe the main line of business of the company â?¢Name four of the countries in which the company operates â?¢Explain, in detail, the implementation of the 4P

IP4 Chocolate Bar: Marketing, strategy, pricing, distribution, mix, promotion

Definition of marketing (U1 DB) Introduction of your product/service (U1 DB) Situation Analysis - marketing environment forces impacting your product/service (U1 IP) Marketing Strategy - target market(s) and positioning (U2 DB & U2 IP) Product/Service overview and strategies to consider (U3 DB) Pricing Strategy (U4 DB) Dis

Business Plan Idea - 300-350 word paper

Write a 300-350 word paper describing the kind of business you would like to start. If you've had no desire to start one, pretend you were going to start one, and describe a new business idea in your paper: a. describe the products or services the business will offer b. who are likely competitors might be c. where the busi

Marketing mix

Describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Describe how each element is implemen