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Creating an Ad Campaign for a University


Select one of the following 500 International Company in the service industry:

Royal Dutch Shell, BP, Sinopec Group, Toyota Motor, Chervon, Fannie Mae, General Electric, Wal-Mart Stores, Exxon Mobil, or General Motors

Using your selected company as the basis for your research, prepare a paper that will:

1. Describe the main line of business of the company

2. Name four of the countries in which the company operates

3. Explain, in detail, the implementation of the 4P's marketing mix concept by the company

4. Describe any differences observed in the implementation of this concept, from one country to another.


Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following:

1. Advertising: Where will you advertise, and what will your message be?

2. Public relations

3. Interactive marketing: How will you use the Internet, social networking sites, and mobile ads.

Solution Preview

Marketing Research:

Toyota Corporation's vision and mission is the creation of advanced technology which plays part in the provision of motor vehicle products which meets the needs of the customers. In addition to this, the company has a great value for its employees and their relatives while creating an environment which is suitable for working in order for them to enjoy their work. Moreover, the company also has the society in mind since it ensures that it does not pollute the environment during its production of motor vehicles as this saves the society from the hazardous issues which may arise as a result (Toyota Company, n.d).

Toyota Company's Line of business:

Toyota Company is known to be one of the leading manufacturers around the globe on the manufacturing and sale of motor vehicles. The company has its main operations in Japan, Europe, Asia and North America. The main headquarters of the company is in Japan with a total of 320, 590 employees (DATAMONITOR: Toyota Motor Corporation, 2011).

The main line of business for the corporation if found within the finance and other industries and it is known to have a strong brand image which has facilitated it with a competitive advantage over other businesses which are found in the same industry (DATAMONITOR: Toyota Motor Corporation, 2011).

4 P's Marketing Mix Of Toyota Motors Corporation:

An organization's marketing mix falls into four categories mainly; product, price, place, and promotion. The place can also be referred to as distribution. The four P's are known to be the decisions that one has to take to during the marketing of a commodity for example, the product decisions mat include a commodities, brand name, quality, styling, packaging, safety among others. The price decisions may include issues related to price discrimination, seasonal pricing, and the strategies undertaken to come up with a commodities price among others.

The place decisions may include the commodities pricing distribution, transportation of the product to the market, product warehousing among others. Some of the promotion decisions may include the strategy to promote a product and the sales promotion method employed for a product (Marketing Biscuit, 2007). Considering the four P's marketing mix of Toyota Company assist the corporation in providing an easier understanding and a successful determination of the company's customer loyalty which results to the firm's success in the industry.


Considering the corporation's Toyota Corolla brand, the corporation is known to have a strong brand name which provides it with a competitive advantage over its competitors in the market. Toyota corolla model which is one of the products that the company ...

Solution Summary

The solution assists in creating an ad campaign for a university.