Share
Explore BrainMass

The Marketing Mix (4 P's)

Financial Management Profit Margins

Financial Management Practice Problems: (Please show step-by-step calculations with formula. These example problems will be used to study for similar equations to work out on my own... Thank you). Problems: (1-3, 7) (14-1) Baxter Video Products' sales are expected to increase from $5 million in 2007 to $6 million in 2008 or

Marketing: Celebrity branding for NIKE

See attached file. Select a big nationally or internationally-known brand that features advertising using a famous person or persons. PART 1: Research Background 1. Research the selected brand (NIKE) using both its website and attached stories and links. What does the brand mean in today's market How has it evolve

Describe a marketing information system (MIS). From what sources is MIS developed?

This is a detailed response describing marketing information systems with 523 words and 2 references in APA format. Here is a small sample of what you will find: Information systems have to be designed to meet the way in which managers tend to work. Research suggests that a manager continually addresses a large variety of tasks

Marketing: 15 T F and Multiple choice Questions

Study Questions 1. ________ is to cost as promotion is to communication. a. Product b. Convenience c. Place d. Price e. None of the above 2. Internal marketing refers to marketing domestically. a. True b.

The Marketing Mix: Distribution (Place) Strategies

Will Google's Android be successful? Defend your position in terms of whether being available to more phone companies will offset the supposedly technologically superior Apple iPhone which is available only through ATT&T. The Situation Google's Android is availabe to any and all cell phone carriers. Apple's iPhone is ava

Levi Strauss & Co. Largest Buyer of Cotton in the World

A few years ago, Levi Strauss & Co., at the time the largest buyer of cotton in the world, had quietly started sourcing 2 percent of its annual cotton buy organically. The company didn't announce the initiative or have plans to launch a line of organic-cotton clothing. (They been there, don that: In 1991, it had launched a line

Analysis of Strategic Factors for Safeway

See attached files. Research the Safeway website. Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit (See examples starting on page 78 and pages 179-185 following appendix 11.C): 1. Analysis of Strategic F

Tetra Pak's Strategy and Pontero

Need help with case analysis. I am looking for direction on how to answer these questions. Questions below and case included for reference (see the attachment). Any help appreciated. 1. What is Tetra-Pak's strategy for clients in the Italian milk market? 2. Discuss Tetra-Pak's proposed solution for enriched milk. Why did P

Business multiple choice questions

Question 1 Direct face-to-face communication with existing and potential customers to promote a company's products is called______________ Answer personal selling. sales promotion. targeting. advertising. public relations. Question 2 The distribution channel in which

Marketing Unique Definitions

Using the three definitions provided, come up with your own definition of "Marketing". Make sure that the definition is unique. Definitions of Marketing: 1) The managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's

According to Porter's discussion of industry analysis

According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?

Rockfest

Case Analysis At the Hard Rock Cafe, like many organizations, project management is a key planning tool. With Hard Rock's constant growth in hotels and cafes, remodeling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest, managers rely on project management techniques a

The use of scanners in supermarkets has made store audit data cheaply available for all grocery products.  Some people claim that this will completely replace the use of aggregate sales data for estimating price sensitivity.  In what ways is scanner data preferable to aggregate sales data for estimating price sensitivity?  In what ways is it less preferable?  What are the major differences between aggregate and store audit data?

The use of scanners in supermarkets has made store audit data cheaply available for all grocery products.  Some people claim that this will completely replace the use of aggregate sales data for estimating price sensitivity.  In what ways is scanner data preferable to aggregate sales data for estimating price sensitivity?  In

Marketing Strategy

I need assistance developing a marketing strategy for a service business which I will (Circuit City) manage. That is to say, you are to assume that you will be free to start a one-person business and are to examine yourself, develop a service business concept (for profit) which you will provide, and develop a marketing strateg

Basic Marketing Plan

For your last assignment, Mr. Gilbert has requested that you prepare a memo for the board discussing a basic marketing plan to bring the new product/service idea to the attention of the public. He explains to you that the marketing plan should show the board how successful the new product/service can be. For this assignment,

Marketing mix

Using information from at least three different sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of th

Marketing Mix: Example Problem

Baby Pampers Choose a product or service with which you are familiar. Describe the product or service. In your own words, describe why and/or how each of the 4-P's impact the product or service when marketing it. Address and/or list any ethical or social responsibilities you may have to consider in the marketing mix. Exp

The Marketing Mix and Distribution Strategies

I need some help in gathering some ideas to write a 4 page paper dealing with the marketing mix and distribution strategies for Wal-Mart(see attachment SLP03). This attachment contains a "Part 2" as mentioned at at the top of the document. The solution to Case03 should be completed prior to the solution of SLP03. Additionally,

Market Segmentation

Pick a product category you are familiar with and segment the market for it. What dimensions would work best for segmentation? How would you describe the different segments? What is the economic attractiveness of the different market segments? Are there any benefits for companies to segment the market? Give reasons for your answ

A Paper on Elements of the Marketing Mix

Write a paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Describe h

A large company is deciding whether to introduce a new service

A large company is deciding whether to introduce a new service. How should the research proposal be developed and managed? I have to thoroughly review and highlight those things that are needed in the proposal from: (1) The manager's perspective concerning overall management of the research proposal (2) The researcher's