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The Four P's of Marketing

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Motivating and Leading

Price, Product, Promotion and Place are known as the 'Four Ps' of Marketing. The combination of the four Ps iused for the purpose of marketing product is known as the Marketing Mix. Create your own marketing mix. Specifically, you will:

Choose a tangible product with which you are familiar and describe why this product is of interest to you.

Describe, in your own words, the characteristics of each element of the Marketing Mix (price, product, place, and promotion) as they apply to your selected product.

Discuss why each of the 4-P decisions would be important when marketing your selected product.

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Solution Summary

This solution provided ways in which a product is used in the market, characteristics of each element, and how it is important when selecting a product.

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Sprite is the product of choice. This is of interest because of the fact that it is offered at every kind of restaurant around the globe as well as one's local grocery store. I drink this at least three times a week upon eating out, or buying necessary products for the household to make ends meet. This product is always of popularity no matter where an individual lives, and everyone knows that Coca-Cola offers it to everyone. Many choose dark pop over light because of the taste, but the same is true for others that are offered as well. Regardless, this organization is popular, and is always in demand.

In regards to the 4 P's, which are product, price, place, and ...

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