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The Marketing Mix (4 P's)

Concerns of the Marketer When Creating an Integrated Marketing

What are some of the concerns of the marketer when it comes to creating an Integrated Marketing Communications (IMC) approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling? Select an advertisement to which you have recently been exposed. It can be

Marketing Strategies: 3 matching of terms questions

You know that marketers have traditionally classified products based on characteristics: durability, tangibility, and usage. You also know that each product type has an appropriate marketing-mix strategy attached (the effective use of the "Four P's"). In analyzing your company's product offerings, you decide to list each of t

Answer questions about the marketing four P's

In an APA paper, answer the following questions: Of marketing's four P's - product, price, promotion and place (distribution) - which lend themselves most easily to total or quasi-standardization? Of the four P's, which are the most important for global headquarters to dictate? Which should fall more under the control of

Select a consumer item available today and analyze it using the four Ps of marketing. How do these factors affect consumers? What are some things that influence marketers? Solution in a MS Word document.

Select a consumer item available today and analyze it using the four Ps of marketing. How do these factors affect consumers? What are some things that influence marketers? What influences consumers to buy a product? Discuss two products with which you are familiar. Select one product that is marketed toward you and one product t

Promoting a New Product Promotion Strategy

Consider how to promote another innovative Californian firm's new product and in doing so demonstrate your understanding of a promotion strategy, and the elements in the overall marketing strategy, and how to communicate about a product. The Moller Skycar is not yet in production, and perhaps never will be, but assume that pr

Graves Enterprises: Consumer Attitude & Behavior

See attached file. In this scenario-based activity attached, please review the attached doc to review the scenario and read the viewpoints of the key employees in order to answer the following: 1. What are your thoughts about the Consumer Products Proposal? Will it work? Why or why not? 2. What are your thoughts about

Geico's Promotional Strategy

Geico's promotion strategy Promotion encompasses: Advertising, personal selling, sales promotion, publicity, and public relations. Promotional mix: Integration of marketing mix: Competitive advantage in promotion: Explain in depth to demonstrate your understanding of Geico's promotion strategy. 568 words, th

Develop products and a marketing plan for an internet company.

Can you help me get started on this project?? Thanks! ------------------------- Project Goal: Develop the background information on the industry and identify a particular target market. Then use the research to develop a marketing mix for the target market. The topics are as follows: Project A: AJX http://newproductc

Mixed Accounting Questions

2. On September 30, 2009, Webster Co.'s treasurer signed a note promising to pay $520,000 on December 31, 2009. Proceeds of the note were $501,800. (a.) Calculate the discount rate used by the lender. (b.) Calculate the effective interest rate on the loan. (c.) How much interest expense would be recorded for the month of Oct

Marketing Mix Presentation for a New Beer

Create a presentation introducing a new beer product. You will write a presentation that includes: 1.Situation analysis: List the PEST and SWOT factors, as well as your analysis, that are significant to your marketing mix and target market decisions. 2.Target market segment(s): Describe your target market (s).Why did you

Should ACE continue to manufacture Product A or purchase Product B for resale?

ACE Corporations incurs a $9 per unit cost for Product A, which it currently manufactures and sells for $13.50 per unit. Instead of manufacturing and selling this product, ACE can purchase Product B for $5 per unit and sell it for $12 per unit. If it does so, unit sales would remain unchanged and $5 of the $9 per unit costs as

IKEA's strategic moves in the U.S.

How has the strategic posture of IKEA changed as a result of its experiences in the United States? Why did it change its strategy? How would you characterize the strategy of IKEA today?

IBM in Depth

Imagine you were going to select and research an international organization with subsidiaries in several countries. Prepare research literature that examines the operations of the firm in at least two different countries. Please include: * An outline explanation of the chosen international organization o Missio

Marketing: What should be the promotional and advertising mix for Anheiser Busch

What should be the promotional mix AND the advertising mix for Anheiser Busch? The Situation NEW YORK (AdAge.com) -- Anheuser-Busch has, in recent years, walked away from a $20 million deal to be Nascar's official beer because it said the money was better spent online; surrendered exclusive beer-sponsor rights with many

Suggested Marketing Mix for Proctor and Gamble

What pricing and marketing (target market, product, place, and promotion) strategies should Proctor and Gamble follow? To gain market share, Proctor and Gamble is lowering its prices. There are also a lot of conflicting signals as to whether or not consumers are willing to accept price levels that were in place prior to t

Financial Management Profit Margins

Financial Management Practice Problems: (Please show step-by-step calculations with formula. These example problems will be used to study for similar equations to work out on my own... Thank you). Problems: (1-3, 7) (14-1) Baxter Video Products' sales are expected to increase from $5 million in 2007 to $6 million in 2008 or

Marketing: Celebrity branding for NIKE

See attached file. Select a big nationally or internationally-known brand that features advertising using a famous person or persons. PART 1: Research Background 1. Research the selected brand (NIKE) using both its website and attached stories and links. What does the brand mean in today's market How has it evolve

Describe a marketing information system (MIS). From what sources is MIS developed?

This is a detailed response describing marketing information systems with 523 words and 2 references in APA format. Here is a small sample of what you will find: Information systems have to be designed to meet the way in which managers tend to work. Research suggests that a manager continually addresses a large variety of tasks

Marketing: 15 T F and Multiple choice Questions

Study Questions 1. ________ is to cost as promotion is to communication. a. Product b. Convenience c. Place d. Price e. None of the above 2. Internal marketing refers to marketing domestically. a. True b.

The Marketing Mix: Distribution (Place) Strategies

Will Google's Android be successful? Defend your position in terms of whether being available to more phone companies will offset the supposedly technologically superior Apple iPhone which is available only through ATT&T. The Situation Google's Android is availabe to any and all cell phone carriers. Apple's iPhone is ava

Levi Strauss & Co. Largest Buyer of Cotton in the World

A few years ago, Levi Strauss & Co., at the time the largest buyer of cotton in the world, had quietly started sourcing 2 percent of its annual cotton buy organically. The company didn't announce the initiative or have plans to launch a line of organic-cotton clothing. (They been there, don that: In 1991, it had launched a line

Tetra Pak's Strategy and Pontero

Need help with case analysis. I am looking for direction on how to answer these questions. Questions below and case included for reference (see the attachment). Any help appreciated. 1. What is Tetra-Pak's strategy for clients in the Italian milk market? 2. Discuss Tetra-Pak's proposed solution for enriched milk. Why did P