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The Marketing Mix (4 P's)

Discuss the Assumptions of the Consumer Demand Model

Four key marketing decision variables are price (P), advertising (A), transportation (T), and product quality (Q). Consumer demand (D) is influenced by these variables. The simplest model for describing demand in terms of these variables is: D = k - pP + aA + tT + qQ where k, p, a, t, and q are constants. Discuss the assum

How has Gatorade become a leader in marketing success? Many associate the company with athletes as spokespeople; and "catchy" commercials that demand one's attention. Gatorade is also capitalizing on the popularity of social media to ensure it is reaching its customers on every platform available.

The specific case and case study questions posted by the student were: Gatorade is one of the best known marketers in the world. As the producer of sports drinks and one of the first companies to make widespread use of athletes to endorse its products, Gatorade is best known for its creative television commercials. However, Gat

The Marketing Mix: Pricing

Write an answer of no more than four pages in which you complete the following assignment: Using the teaching materials and any additional research explain what you think would be the most appropriate pricing method and why for TWO branded products selected from the following list. In doing so compare and contrast the two pri

Strategic Marketing and Distribution of Pepsi

Please provide me some examples of each to get a good running start. (1) Explain the several components of the distribution strategy for Pepsi. How does it fit with the designated target market? (2) Does the distribution of the product seem to fit the product's target as well as harmonize with other elements of the mar

Marketing Strategies and Materializing

Answer each question in 250 words per question and each response to questions must have APA Formatted citations and references correctly for the support. Responses should have both citation and reference. Q 1 Why are the objectives important to your marketing strategy? Q 2 When or why might you need to alter your objectiv

Bait Delivery Service Pricing Strategy

On the Bait Delivery Service I would like to have a pricing strategy: a component of the marketing mix. Consider the Mission, Objectives, Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined. Can you discuss what pricing objectives you would c

Four P's of Marketing/Borderless & Controls/ Collecting Data

Marketing research does not have to be expensive. What are some other inexpensive methods for collecting customer data about your product/service? Based on the 4P's of marketing, which P do you think is most important and why? What challenges and/or risks are associated with the concept of companies going borderless? Do y

Developing a Marketing Solution for a Company

I need help with a marketing solution for a company. The company is Classic Airline. I need to consider the internal and external pressures contributing to the company's current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis. Requirements: - The

Marketing Management: Red Bull

1. Provide a brief description of your product/service (Red Bull: the energy drink) and a brief history of the firm that produces your product/service. 2. Describe and discuss (broadly speaking) the 4 Ps associated with your product/service. (See PowerPoint slide: The 4 Ps) 3. Describe and discuss all four of the 4Ps:

Analyzing Monsanto Case Study

I am having trouble with the following case, defining the problem and starting the analysis. I need help beginning this assignment. Please see the attached files.

Finding the Critical Path and Project Duration

The construction of a cottage requires the performance of certain tasks. The following table lists the various tasks with their priority relationship. Activity o m p Predecessors A 8 10 12 None B 6 7 9 None C 3 3 4

Sony PlayStation 3 Case Study

Please answer the following questions: What, if anything, should Sony do to turn around the sales of the PS3? What has been Sony's strategic approach with regard to new product development? What are the key success factors in the video gaming industry today? Are these the same as in the past? What was Sony'

Developing a Research Proposal for Wal-Mart

I need to create a research proposal about Wal-Mart. Can you help me identify the terms and concepts I need to include? These should be broken down as such: 1. Introduction 2. Rationale for Research Proposal (Wal-Mart's) (NOTE Explain what the study intends to accomplish. What rationale was used to determine the importance

Auctions Market Strategy.

A. Are auctions the optimal method to sell a security or service? B. What are the advantages, and disadvantages of the Auction method of Selling for the buyer and seller, using a specific example.. C. Explain why corporations do not sell "all" their products by auctions? D. What are the reasons for the success of Inte

Marketing Strategy: Marketing Mix

The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. This week you will focus only on communications and promotion, following an integrated marketing communication

The Role of the External Environment in Marketing Decisions

Using a membership warehouse club for pricing, distribution, segmentation, targeting, positioning and branding. How do pricing and distribution complement each other when gowns are available at Costco? What are implications for segmenting, targeting, positioning and branding.

Marketing Campaign for Youth Football Team

I need ideas and help I am trying to market a youth football camp for ages 7-16. I am having trouble answerin the folling questions: Strategic marketing process: Executive Summary: Summarize a longer report or proposal, in such a way that readers can rapidly become acquainted with a large body of material without having

Economic Factors in Marketing Plans and Contingency Plans

Please show me how do to the following: For a homecare agency: 1. What are the macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan)? 2. What are the micro-environmental factors (how customers, competitors, distribution channels, and suppliers ma

Product Differentation

How can health care providers best differentiate and market its service offerings? Give examples to support the response.

Selecting a company question and answers

Q 1. Select a company with which you are familiar. Imagine you are advising this company about how to protect its intellectual property. What are types of intellectual property, and how would you advise the company to protect its intellectual property? Q 2. Your client has decided to open a chain of restaurants. What real a

Purchase Decisions

a) 'Why would you purchase this product'? 'does this really satisfy an unmet need'? b) Do you have any examples where a company did not follow its own product development decision process? c) What companies have been successful giving tangibility to their services? How did they accomplish it?

Marketing Strategies: Tommy Hilfiger & Zara

How would you compare Zara's and Hilfiger's current marketing strategies? What elements of the marketing mix are changed depending on the national market? What are the benefits/downsides of their marketing strategies?

Marketing and Sales Promotion

I need help with answering the following: Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: (1) A firm has developed an improved razor blade, but customers are not motivated to buy it. (2) A competitor is about to do a test market for a n

Product planning and development process

Write a four pages paper explaining the new product planning and development process. Be sure to include examples of products and services that you found on the internet to help explain the process. The paper needs to be in the APA format.

Create a Comprehensive marketing plan for new deodorant product

Creating a comprehensive marketing plan, using one of the product scenarios below. You will choose one scenario, and use it throughout the entire course. Within each unit you will be asked questions, and based on your company (chosen from the list below) and previous decisions you have made, you will add the additional informati

Products/Services Failures

Did you know that only about a third of the products test-marketed do well enough to go on to the next phase? The areas that are most often used as a "test market" include: Grand Junction, CO, Cedar Rapids, IA, Eau Claire, WI, Pittsfield, MA, Odessa-Midland, TX and Wichita Falls, TX. These areas have been selected because they a

Pick a recent purchase you have made

TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin. Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that produ

marketing study guide questions

1. As a rule, a firm cannot survive unless its organization structure satisfies the target market, regardless of how well employee and management needs are met. a. True b. False 2. All of the following are performers in a distribution channel, EXCEPT: a. Retailer b. Manufacturer or Wholesaler c. Specialist d. Consultant