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Sony PlayStation 3 Case Study

Please answer the following questions:

What, if anything, should Sony do to turn around the sales of the PS3?
What has been Sony's strategic approach with regard to new product development?
What are the key success factors in the video gaming industry today? Are these the same as in the past?
What was Sony's marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?
Compare the marketing program of the Nintendo Wii to the PS3. How are they different?

Solution Preview

What, if anything, should Sony do to turn around the sales of the PS3?
There are a few ways that Sony can turn around their sales. First they could lower their prices and compete with a low price strategy. This could be accomplished by bringing new consoles to the table with features that are easier to supply, but cheaper to produce. Introducing new games to the format could also help give them an edge over the competition. In addition, they could broaden their marketing campaign and target audiences that typically favor Wii and Xbox.

What has been Sony's strategic approach with regard to new product development?
Sony uses a two-fold strategic approach to product development. They use innovation and technology, which is apparent by their use of cutting edge graphics and Blu-ray capabilities in their development of the PS3, and they use a strategy of quality, reliability, and dependability. PS3's are equipped with the ...

Solution Summary

This case study has been prepared to show the unique position that Sony has put themselves in with the PS3. This posting provides solid points pertinent to the case. It contains 630 words and answers 5 key questions to the Sony PlayStation 3 Case.

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