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Geico's Promotional Strategy

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Geico's promotion strategy
Promotion encompasses: Advertising, personal selling, sales promotion, publicity, and public relations.

Promotional mix:

Integration of marketing mix:

Competitive advantage in promotion:

Explain in depth to demonstrate your understanding of Geico's promotion strategy.

568 words, three references

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Solution Summary

This solution outlines the promotional and marketing mix of Geico insurance. The solution highlights the competitive advantage that they gain as a result of their marketing and promotional efforts.

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Geico Promotion Strategy

Geico is one of the fastest growing major auto insurers in the United States, providing over 9 million policyholders with auto insurance. This massive corporation employs over 24,000 associates and maintains 12 major offices around the country. Geico is known for their clever and creative television advertisements that showcase a small gecko as their spokesperson. These whimsical ads have been partnered up with complementary advertising campaigns featuring other creatures such as a small pink pig, a caveman, and a googly-eyed creature known as "Kash".

Geico not only has a strong broadcast advertising campaign, but a plethora of other advertising and promotions thrown into their marketing strategy. Geico's website is one of the major proponents of advertising for their business, as it deeply explores the company's information and offers consumers a wealth of knowledge about their products, pricing and company background. ...

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