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Marketing and Sales Promotion

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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:

(1) A firm has developed an improved razor blade, but customers are not motivated to buy it.
(2) A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.
(3) A big grocery chain will not stock a firm's new popcorn-based snack product because it does not think there will be much consumer demand.

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Solution Summary

Marketing and sales promotions are examined for a big grocery chain.

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Below you will find a few points to help you compile your answer:

There are three types of sales promotion tools that are applied in the business world:

1. Consumer-promotion tools

2. Trade-promotion tools

3. Business-and Sales-Force-Promotion Tools

For the first two given situations, consumer promotion tools can be applied.

In scenario (1) where a firm is trying to sell its improved razor blade to consumers that are not motivated to buy them, the firm can use any of the following consumer-promotion tools:

Samples: free samples provided to target consumer market.

Coupons: send coupons that offer savings on the razor blade by mail which will motivate them to use the coupon next time they go shopping. ...

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